Crafted Cannabis Company is a brand developed and distributed by the Green Cliff Farms in the San Francisco Bay area. Crafted Cannabis product line includes packaged dry flower, pre rolled joints, solvent-free concentrates and THC-infused topical creams.
The client’s cultivation and distribution company was no stranger to fathering cannabis brands. Unfortunately for them not all of those brands succeeded. Yet the client desired a new product line to be somewhat similar to some of the original failed brands. It posed a challenge for Analytix Media to educate the client why some of the past brands were meant for failure from the beginning, and to present a new approach for product development and branding.
Analytix Media Brand and Product Development Team began the process by establishing a clear idea of client’s vision, purpose and brand message to position the new product line into a unique promise that portrays everything the client and their new brand stand for. Our team of graphic designers in collaboration with the product development team curated a new product line that met the client’s original specifications, with added innovative and modern twist to the original failed idea.