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Sapphire Gentlemen's Club

INDUSTRY:

Nightclub, Bar

WEBSITE DEVELOPMENT

AND OPTIMIZATION

Website Development

 
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The Client

Sapphire LV was recently voted “Best Gentlemen’s Club” by the Las Vegas Review Journal in their annual “Best of Las Vegas” competition. This was Sapphire’s 8th consecutive year winning this title. In addition, Sapphire Las Vegas won “Best Bachelor Party”, CFV Sapphire Comedy Hour won “Best Comedy”, and their male revue, Men of Sapphire, was named “Best Bachelorette Party”. As if it wasn’t enough, Sapphire Pool & Day Club won “Best Day Club in Las Vegas” for the third consecutive year.

The Challenge 

Located in the entertainment capital of the world, Sapphire Las Vegas was facing some pretty impressive competition. Unhappy with the dull design of their existing website, Sapphire wanted to take the center stage with online presence that reveals their venue, services and offerings as the “Number One” club in Las Vegas. On top of that, Sapphire needed their website to be a lead generator for their concierge team.

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The Solution

Analytix Media created a modern, interactive, and user-friendly website that reflects Sapphire’s culture and offerings. Our design team preserved Sapphire’s existing branding while completely changing the look and feel of the site to no longer look “scammy”. To encourage lead generation, Analytix Media created a variety of landing pages and populated the website with strategically placed CTA’s and lead forms. We then optimized the website for mobile use in order to appeal to the booming travel industry in Las Vegas.

Project Features & Outcome

With the combined efforts of new website design, mobile optimization, improved SEO ranking and paid advertising, Sapphire’s monthly visits increased by over 20K users.

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What Are The Most Common Mistakes Seen During Our Website Audits?

Building an optimized, user friendly website is a considerably sophisticated task. We come across countless websites in need of major upgrades. Below, we have listed some of the most common mistakes we come across. Although these may be very basic principals, it can make or break your website's purpose, therefore costing you conversions :(

No Call To Action

Perhaps the most common issue we see time and time again, websites with absolutely no structure, no direct call to action and just plain confusing. These sites tend to be either too much or too little and hard to navigate.

Poor Use of Space

Having a clean, simple website is one thing. But, random gaps, overlapping text, excessive fonts, and terrible color schemes can deter a potential lead or sale. Fill space with content, show some info-graphics, & give your site user a reason to stay!

Using a Free Email

Nothing wrong with using a gmail account ... FOR PERSONAL USE. When it comes to your business, DO NOT use a non business email. No one will take you seriously. Business Emails are EXTREMELY cheap. We have you covered. Here you go; You're Welcome!

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Website Development Resources

Looking to build your own site? No problem, here are some resources to help you along the way!

Throwing content and images on a website is one thing but it's a whole different approach creating a website with clear call to actions and easy flow for your users...

Website building platforms such as Wix, Square Space, and many others offer templated outlines for easy to build sites. Only downside is not much functionality... 

Step 1 to starting your business or new brand once you have a name determined, Find a Domain name! Get your .com or any custom domain with our search feature!

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