El Santo Ultra Lounge
BRANDING & PRODUCT
El Santo Ultralounge is a Latin based nightclub located just a few blocks from Sacramento Kings NBA arena. El Santo Ultralounge provides an unparalleled upscale nightclub experience every weekend playing Top 40, Reggeaton music, and regularly featuring live Bandas once a week. El Santo Ultralounge shares its space during daytime with their partner restaurant El Santo Cantina.
For a brand-new trendy nightclub in a prime location, professional image of El Santo Ultralounge was not up to par. Their brand identity was not clear and very inconsistent both inside the club, and online. Their logo was uneven, overcrowded, and required a face lift. The interior of the club and outdoor patio seating feature custom artworks by a well known San Francisco artist, which gives El Santo Ultralounge a very unique and exciting ambiance. It was important for the client to include the artwork and theme into its new brand identity.
It was an enormous project and accelerated delivery time. We understood, that in order to provide quality work and deliver it on-time, we had to split the project into three phases. First, our graphic design team cleaned up and simplified the logo and updated the color scheme. In the second phase of our rebranding process, Analytix Media incorporated El Santo’s unique artwork into brand identity. Our graphic design team re-created a digital version of the wall art to be used as a brand identity design element. The final phase of rebranding process consisted of implementing newly established brand identity into the website, social media channels and local SEO platforms, as well as updating menus, event flyers and promotional material.
The nightclub’s online presence reflects the experience and ambiance El Santo offers to its patrons. New menus are eye-catching and easy to read, and touchless menus add a dash of more modern experience.