Frequently Asked Questions

Branding & Rebranding

What is a brand?


A brand is an array of components - or an identity - that is effortlessly distinguishable, and which complements the reputation of your products and services. The key components of a brand entail a name, a symbol or design, sometimes even a combination of all three. Branding identifies a product, service, person, organization as a particular selling point, and is used across all marketing endeavors.




What are the advantages of having a brand?


Brands are beneficial for small and large companies alike, and enable small companies to be distinct, especially in competitive markets. A strong brand identity will further institute an edge over your rivals and grant access to new opportunities. An outstanding brand commonly results in noticeable profit and marketing performance.




Can my brand cover new products or services?


It is possible to extend the brand name to cover new products or services. It is recommended to consult with your branding advisor to ensure the new products or services reflect the same brand values and are appropriate new additions.




What can I expect if I work with Analytix Media to create or assist with my Brand?


At Analytix Media, we are more than just a marketing company. We are partners in your success. Our branding advisor will evaluate your company’s strengths and weaknesses, goals and objectives, and review the target audience. We will conduct a comprehensive analysis of your current brand marketing tactics to determine which elements are most effective, and which elements need adjustments to ensure the optimal results.





Content Marketing

What is content marketing?


To explain in a simple manner, content marketing entails posting of video, graphics, and editorial to attract, engage, and inform your prospects and clients. This marketing method focuses on delivering targeted, relevant, and high-quality material that is useful to your audience instead of just pushing your services or products. It enables your business to connect with your clients in trustworthy manner as well as to build brand recognition. In addition, effective content can also enhance your SEO effectiveness and help to produce hot leads.




What is an infographic or what is meant by an infographic?


A visual image of knowledge, data, or information is termed an infographic. It makes comprehension easy by presenting information in a clear and lucid manner. Infographics improve our ability to view trends and patterns, thereby enhancing our understanding and digestion of complex concepts. Another advantage is you can easily share infographics on social platforms to boost your brand exposure.




What is a content audit?


Analytix Media will perform a content audit to review all your current promotions, copy, and content marketing strategies. The analysis will include your blog content, copy objectives, competitive analysis, and promotion methods. Our team will use the assessment findings to create robust strategies to make your content more valuable and boost your business.




What is meant by a content calendar?


A content calendar enables you plan the production and posting of your content. It can save you energy and time, and help you keep on track and organized. Plus, it can assist you to avert content gaps and ensure you regularly create and publish new material. Analytix Media will aid your business to produce a content calendar that meets the needs of specific content clusters and client personas to ensure our plans cover the essential facets of your content marketing strategy.




What differentiates a short-form and long-form blog post?


The main difference is in the length of the posts. A short-form post is generally around 700-800 words, while a long-form post usually contains about 1,200 words or more. These two blog post types have different uses. Short-form articles help to enhance engagement and can be used for email and social channels, while long-form pieces are created for improving SEO and search engine rankings.





CRO

What is CRO?


CRO stands for Conversion Rate Optimization. To put it in plain English, it is using specific tools and strategies to optimize, or drop your cost per conversion to increase your return on investment (ROI).




What tools do you use for CRO?


Our team of marketing experts will take a look at your current conversion rates and cost per conversion. We have developed a series of tests and utilize website analytical tools to see where you’re at and help you drop your cost per conversion. Our analytics tools assist our team overview heatmps, user demographics and data, site traffic flow, bounce rates, conversion funnels, and more to analyze your website or landing pages. These tools help our team members to understand the key factors that are performing best on your website and what we can improve on. At that point, we will construct a customized plan of action. Our graphics and advertising team will work together to develop and conduct A/B testing to monitor ad performance.




What is a CRO analysis?


A Conversion Rate Optimization analysis is a process of comprehensive examination of your website’s performance, conversion rate, user behavior and other metrics. Our team begins this process by establishing a deep understanding of your business and it’s specific goals. Regardless of what your conversion goals are, it is crucial that you establish clear objectives, whether that is registration, application or a sale. Clear goals allow our team to establish all the significant sources of data and compile it for analysis. The outcome of this analysis will help us to establish what improvements need to be made in order to increase CRO on your website.




What is A/B (split) testing?


A/B testing, also known as split testing, is the mechanism of comparing two versions of landing page, email, content, or website and calculating the difference in performance. In other words, this is an experimental process that allows us to figure out which finding will have more impact on your customers.




What is a good conversion rate for my website?


The conversion rate standards vary on your industry and the type of website. Normally, a good conversion rate is upwards of 10%. Some industries however, are very competitive, resulting in lower conversion rates than other industries. At Analytix Media, we have a path to industry-specific standards and have the knowledge to assess conversion rates for each site we work with. As a part of your CRO analysis, we can advise on your current conversion rate and where it stands compared to industry-specific standards.




What website elements do you A/B test?


The combination of elements you can A/B test on your website is limitless. We can test anything from your website content and pricing structure to website design and user experience. Some of the most typical elements to test consist of fonts, colors, videos, short vs. long copies, navigation, structure, CTAs, form fields and free trials. At Analytix Media, our team of experts evaluate which tests are most essential for the success of your organization. Once we see a spike in conversion rates, our team will continue onto testing additional elements to fine-tune your website.





Graphics & Artwork

What is graphic design and what is included in it?


Graphic design is a design development that merges graphics and text elements in a way that is expected to disseminate a specific message.




Where is graphic design applied?


Graphic design is used to create logos, printed collateral such as posters, signs, brochures, business cards, postcards, billboards and ads. Graphic design can be applied in digital situations complete with online ads, websites, virtuals presentations and brochures, and much more.




Who has the rights to design files once the project is complete?


Once the design process is complete, you have the copyrights to your files. At Analytix Media, we do not seek to retain any rights on the projects, although we may include finished work in our portfolio.




Does Analytix Media have a price list?


The short answer is no. Because of the unique scope of every project, a custom quote will be generated in order to successfully supply the final product. To get a quote for your next design project, simply fill out the Graphic Design Consultation request form, and our designers will get back to you.





Influencer Marketing

Why is influencer marketing effective?


Influencers have developed a loyal following on social platforms that trusts their opinion. You can gain that trust for your services or products by getting influencers to recommend or feature them. The trick is to select influencers whose audience and brand align fittingly with your product. In this way, you can boost your social following and brand awareness, and get a new audience for your offerings. In short, influencer marketing is referral marketing at a bigger scale.




What makes influencer marketing work?


First, you need to identify appropriate influencers and negotiate an agreement with them before launching the campaign. The contract will typically include details about the number and timeline of the posts to be shared by the influencer. It’s best to allow the influencer to decide how they refer to your product instead of trying to change their style and voice. If you attempt to do this, the influencer’s followers will understand what is happening and lose interest in your offering.




What is an influencer marketing audit?


Analytix Media will conduct a comprehensive audit of your previous influencer partnerships and campaigns across social platforms to understand your influencer strategy. The assessment will include performing a competitive evaluation, choosing fitting influencers, and analyzing legal requirements. Our team will then utilize the findings to build a strong and effective strategy to boost your influencer marketing campaigns and business.




What is the cost of influencer marketing?


Analytix Media devises personalized strategies for each business based on its unique goals and requirements. Influencer marketing cost typically depends on the number of followers for an influencer. We’ll try to increase the number of placements for your product by offering a free sample to important influencers. After auditing your strategy for influencer marketing, we’ll help you select suitable influencers and decide a budget to make effective use of them.




How do you gauge the results of influencer marketing?


Analytix Media tracks results by producing coupon codes or UTMs (Urchin Tracking Modules) for each partner influencer and for every social site on which a content piece is posted. These tools help us to monitor revenue obtained from each influencer, specific post, and campaign. For instance, influencers use a UTM link in their social media story or share a coupon code in their post. As followers utilize the coupon code or UTM link, our team is able to trace the revenue to that particular influencer.




What are the legal practices and requirements for influencer marketing?


As influencer marketing is relatively new, there are only minimal legal requirements for it. The main regulation is that most social platforms require sponsored posts to be identified as ads to make the audience aware that they are looking at an advertisement. Moreover, it is advisable for your business to abide with best practices to ensure the safety of your firm and the influencers you employ. Your company should negotiate, create, and sign foolproof contracts with influencers before launching campaigns to eliminate any misunderstanding or discrepancies later.




What is meant by an image rights contract for Influencer outreach/marketing?


Generally, an influencer owns the rights to any content they post about your service or product. Analytix Media facilitates an image rights contract to help your business legally use the videos, images, and other content on your social platforms and for your future marketing campaigns that do not employ the influencer.





Website Development

What is the difference between UI and UX?


UI design and UX design are two of the most commonly confused terms in web design. However there are few unmistakable distinctions between these two practices. UI (user interface) oversees the more obvious design elements and presentation of the pages such as color schemes, button shapes, fonts, etc. UX (user experience) on the other hand, oversees visitor interaction with your site. UX is determined by how easy or difficult it is to interact with UI elements. So a UX designer determines how the user interface works while a UI designer decides how the user interface looks. This process requires a lot of collaboration between both teams.




What is the website analysis?


A website analysis process is an extensive assessment of all the elements which construct your site and adequate solutions. From page load speeds, and framework to the design of your website, our expert team examines every detail of your site during this analysis process. Evaluating your website at this level grants us the ability to establish what modifications need to be made to enhance and optimize the experience for your users which helps increase conversions on your website.




What does UI Stand for?


UI (user interface) oversees the more obvious design elements and presentation of your website. UI design is centralized around the look and feel of the website. Some of the elements of UI include color schemes, button shapes, fonts, animations, and more.




What does UX stand for?


UX (user experience) is fixated on developing the usability of and pleasure procured in the interaction between user and the website. UX designers establish an interface that is easy to navigate.




What is the difference between web design and web development?


Fundamentally, web design refers to both the artistic portion of the website and it’s usability through a creative process executed by our graphic design team. Web development on the other hand, focuses on website functionality, through use of coding languages. Both, web designers and web developers work together strategically to deliver a practical website.




Are your websites mobile optimized?


Unquestionably! Mobile optimization has never been more crucial. Our design team is focused on designing mobile responsive websites that look great on desktop, mobile and tablet services.





Social Media

What is a social media analysis?


At Analytix Media, social media analysis is an essential step in our methodology. Our team of experts will perform an extensive analysis of all your social media channels, content, metrics, and brand identity elements. Specific components of analysis include brand identity, social media content inventory, following size, social media activity and engagement practices. These findings will be used to establish a strategic plan that will escalate your audience engagement and boost your social media following.




What social media platforms do you work with at Analytix Media?


Our digital marketing team are experts in all major social media channels. This included Facebook, Instagram, Twitter, Pinterest, and LinkedIn. But that does not mean you have to be on all these platforms. Our experts will help you figure out which social media channels will be the most effective to reach your target audience.




Do you respond to followers questions or comments on my posts?


If you choose to utilize our reputation management services or our community management services, our team will reply candidly to your audience’s comments and questions, to keep your organization engaged in the communication. We have come to conviction that this step allows us to establish a sense of reliability with your audience which ultimately expands your reach.




What is social media community management?


Community management is typically the guidance and management of your organization’s social media pages. This entails responding to comments or muting negative comments, developing and publishing new content, and following other related brands and businesses. Our team is qualified and trained in such type of social media management, and will ensure the most authentic and engaging content.




What is a paid social analysis?


Paid social advertising analysis is a crucial part of our marketing methods at Analytix Media. Our team of experts will conduct an extensive review of all your paid advertising efforts to establish a complete understanding of your current pais social advertising strategy. Peculiar elements of analysis include your customer journey and funnel, technical aspects of your site, audience segmentation, messaging and creative assets, and attribution windows. We then utilize these discoveries to generate a strategic plan that will aid the effectiveness of your paid advertising and grow your company.




What platforms do you advertise on at Analytix Media?


The analytix Media social media team expertes are connoisseurs in all social media channels used by our clients. This includes major channels such as Instagram, Facebook, Pinterest, and LinkedIn. Our social team will evaluate the needs of your business to determine which platforms are most essential and profitable channels to reach your target audience.




What is retargeting or remarketing for Social Media advertising?


Retargeting is the approach of displaying advertisements to audiences who show engagement with your content, product or services without following through with a conversion. Odds are, majority of your traffic bounces off your website without converting. Retargeting, also often referred to as remarketing, focuses to bring those people back to your website by publishing social media advertising on their feed to create interest and reengage them. This usually includes previously viewed products or services, as well as similar ones that they might find more compulsory.




Will Analytix Media design social ad creatives for my brand?


If you choose to take advantage of our paid social advertising services, our expert team will design all the social ad creative for your brand across all channels to establish brand consistency. Our research shows that this step eradicates confusion and develops a consistent message to build a feeling of trust and brand loyalty with your target audience.





PPC Advertising

On which platforms does Analytix Meida feature PPC ads?


Our experts are well equipped to feature PPC adverts on all leading platforms including the Google Display Network, Google, and Bing. By running on these top platforms, your adverts can benefit from an array of placements. On top of that, our team can utilize a variety of targeting capabilities that will be offered to them. These functions will help us to engage your customers wherever they are located.




What is a PPC audit?


Analytix Media will conduct a detailed PPC audit and review all your past metrics and campaigns to better comprehend your existing PPC plan. The assessment will include elements like match types, ad copy, account structure, keyword analysis, missed opportunities, and wasted spend. Our team will utilize the findings to create a robust strategy to boost the impact of your PPC efforts and facilitate business growth.




What is meant by programmatic advertising?


To explain in simple terms, programmatic advertising denotes the automated selling or purchasing of online ad placements. This automation serves to make transactions more effective and efficient as they use data to make decisions. Programmatic advertising helps you to streamline the procedure and consolidate all your digital initiatives in a single platform that can perform most of the tasks. But the process cannot be simply set up and forgotten and Analytix Media’s team will assist you to track outcomes and make needed adjustments.




What is meant by display advertising?


Display ads, also known as banner adverts, are a PPC method that can be featured in a range of sizes, apart from banners. These adverts are placed on relevant websites for your service or product. This makes them different from search ads that appear on the results pages of search engines. Google features display ads on sites in the Google Display Network. These websites include YouTube, Gmail, news sites, blogs, and others.




Can you explain remarketing or retargeting for PPC Ads?


Remarketing is a method that helps you to gain back your site visitors and give them more offers to convert. You can do this by showing adverts to people who have used your app or site in the past. To set up this campaign, you can use added reports and settings to specifically reach past users and visitors. These ads are dynamic and customizable, and allow you to include the specific service or product each visitor was looking at before they exited your website.




Can you provide details about Google shopping campaigns?


These campaigns comprise of shopping adverts that include product information like the name of your merchant and product image and price. The ads also include information attributes gleaned from the item data you provide in the Merchant Center info feed. You can use these adverts and their information to get a higher ranking for specific search keywords in the Google Shopping Network. In addition, you can deploy a campaign to improve the results by choosing specific items to place bids on to get better outcomes.




What is meant by paid search advertising?


This advertising method entails paying to make your website feature in the ad sections of pertinent search results pages. Generally, your paid ad is placed in the results page’s top section so searchers will view your website first. You can improve results by making a higher bid. The relevance of your ad to searchers seeking information about a specific keyword is also important.




What is the cost of a PPC campaign?


Analytix Media offers customized strategies based on the unique goals and needs of your business, as well as your industry competition. We’ll need to review your existing PPC plan before providing you a concrete number. You can ask for a PPC audit and analysis, and our team will assess your existing setup. Then, we can give you a cost estimate and make plans for any needed changes.





SEO

What is SEO and what does SEO stand for?


SEO, search engine optimization, is the process of improving your rank on web search engine such as Google, Bing, Yahoo, etc. Search engine optimization is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic and the purchase of paid placement.




What is an SEO Audit?


An SEO analysis is a system of analyzing how well your web presence relates to best practices. The audit is a crucial step, and a standard procedure that occurs on a regular basis in Analytix Media methodology. Our team will perform a comprehensive review of your structural and content components that affect your SEO visibility. Specific elements of evaluation include metadata, backlinks, content, technical set up and keywords.




How long does SEO take?


Sadly, the answer is more intricate than the question. While SEO does not usually give immediate results, you will see an impact in the form of fresh content and better organization. Typically, SEO results grow over time. The traction you’re getting 3 to 6 months typically is less than what you should be experiencing at about 12 months. This might seem like a long time, however, throughout this period of time you will begin to see the positive changes in your metrics.




What are SEO keywords?


Simply put, SEO keywords are the keywords and phrases which describe the content of your site and make it possible for your target audience to find your site via search engines. Keywords are discovered during the keyword research process and are chosen based on combination of search volume, commercial intent and competition. Search engines, like Google, Bing, and Yahoo, then use keyword information to determine if the content is relevant to a particular search query and how the page should rank in those terms.




What are SEO backlinks?


A backlink is formed when one website links to another. Backlinks are also known as an inbound or incoming link. Such links are particularly valuable for SEO because they represent a “vote of confidence” from one site to another. Basically, backlinks to your website act as an indicator to search engines that others recognize the content of your website to be valuable and credible.




How much does SEO cost?


The cost of SEO varies greatly depending on the needs of your organization. At Analytix Media, we customize our strategies based on unique goals of your organization. While we cannot give you a specific number without first evaluating your needs, you can request a free consultation by filling out the form below.




What is local SEO?


Local SEO is the system of optimizing your online presence to bring more business from suitablet local searches. Local SEO, is more than just claiming and optimizing your Google My Business listing. It is crucial to remember that people search for local businesses using various search engines such as Bing, Yelp, Apple Maps and more. Our team of SEO experts will utilize local SEO strategies such as managing online ratings, reviews and local social media engagements to increase visibility of your organization in your local community.




Is SEO worth it?


Yes, SEO is a beneficial contribution and is worth the investment. Studies show that 91.5% of searchers do not make it past page 1 of the search results, while over 30% click on the very first result. As you can see, no one can argue the value of ranking high in Google. Think of as building an asset for your organization when investing in SEO.





Email Marketing

What is an email audit?


Analytix Media will perform a detailed email audit and review all your past campaigns as well as your database to understand your existing email marketing plan. The assessment will include aspects like your copy and design, database health, and email marketing solutions. Our team will utilize the findings to create a robust strategy to help improve your campaigns’ effectiveness and boost your company. We help both small businesses and large enterprises obtain valuable new leads using targeted email programs.




What is meant by an ESP (email service provider)?


An ESP is a business software application that you can use to automate email campaigns. Popular ESPs include Constant Contact and MailChimp. Each solution offers its own features and advantages so it can be hard to select a suitable one. Our team comprehends this and will help you analyze the choices. It is essential to select the best ESP as is has a big effect on your email marketing efforts’ success.




Which ESPs does Analytix Media use?


Our team is familiar with all leading ESPs. We will evaluate your existing ESP and suggest changes if a better option is available. Our favorite tools include Constant Contact, Get Response, HubSpot, Salesforce/Pardot, Ascend, and MailChimp. Each application is built for a specific use case. For instance, MailChimp is ideal for small and medium-scale companies, and Pardot is suitable for large enterprises.




What is an automated email?


Sending emails manually is old-fashioned and inefficient. You can improve productivity with email automation by which your ESP automatically sends messages triggered by a prospect’s activity on your website. For instance, you can deliver an email to a visitor who fills the shopping cart and begins checkout, but abandons it before purchase. There are limitless possibilities for email automation.




What is a broadcast email?


Promotional or broadcast email method is used to make an announcement to an entire list of subscribers. It is used to communicate updates like holiday sale or product release. Most buyers consider these emails as clutter or junk, but our experts can assist to enhance these messages’ readability to make them more valuable to your customers.




Does Analytix Media purchase email data lists?


Analytix Media does not purchase generic email subscriber lists. We enable your prospects and customers to opt in to get your email marketing messages. In this way, your brand can establish a good reputation. It will be harmful to your branding if you buy general email lists and deliver emails to uninterested people. We don’t recommend this type of email marketing.




What does “list cleaning/hygiene” mean?


List hygiene or cleaning means accurate maintenance of your subscriber information. You need to ensure your list contains active email addresses with the correct name and business for each contact. Plus, it should exclude those who elect to opt out. This procedure is vital for preserving your brand reputation and providing value to consumers. For instance, bad list hygiene could result in sending a message with the wrong customer name which will produce a negative effect from your customization effort.




What metrics does Analytix Media use for email marketing reporting?


Your email marketing metrics and reporting are important to our team to facilitate continuous improvement. We use performance review metrics such as Open Rates, Deliverability Rates, Click Rates, Average Order Value, Revenue Generated, and Unsubscribe Rates. Each metric provides insight into your email marketing program’s visibility and impact, and can assist us to make needed adjustments.





Visibility Marketing

What is visibility marketing?


Visibility marketing, also referred to as digital visibility marketing is the establishment of digital presence, public perception, and positive reputation of a brand or company. Visibility marketing focuses on contributing to growth of a brand/business, generating positive and profitable results, and creating brand awareness.




What are the benefits of visibility marketing?


Having highly visual content promoted across relevant digital channels increases visibility of your brand, and improves brand awareness and recognition. Having engaging and actionable content allows your brand to develop loyalty and trust, build credibility, position your business as an expert in the industry, build lasting relationships with your audience, and generate traffic to your site. All that in return translates into higher conversions and more revenue.




What are the types of visibility marketing?


Digital visibility marketing can be any one or combination of email marketing, content marketing, social media marketing, PPC, SEO, affiliate marketing, or influenecer marketing usually displayed on a number of social media platforms, websites, blogs, links, reviews, and landing pages. Essentially, it is being on all platforms and all over the internet to maximum visibility.




Why should I hire Analytix Media to perform visibility marketing services for my company?


Analytix Media is more than just a marketing company, we are your right-hand marketing team, who is experienced across many industry verticals. We will evaluate your business' strengths and weaknesses, goals and objectives, and determine the ideal target audience. We will conduct a comprehensive analysis of your current digital marketing tactics to determine what works and what doesn’t. Our commitment to you is that we guarantee to do everything in our power to strengthen your organization with vigorous digital marketing strategy.





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