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Restaurant, Bar

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58 Degrees & Holding Co.

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The Client

58 Degrees & Holding Co. is a popular wine bar and restaurant in the heart of midtown Sacramento. Their wine list is comprised of high-quality wines from around the world and equal attention is given to food and wine pairing. Whether customers are looking for a romantic setting, a place to unwind for happy hour, a lively hangout, or have a business meeting, 58 Degrees team is here to serve.

The Challenge 

58 Degrees & Holding Co. has been voted #1 Farm-to-Fork restaurant in Sacramento, CA for several consecutive years. But even with their outstanding seasonal menu selection, high-quality wines, a great reputation, and loyal clientele, they knew changes had to be made in order to evolve with the ever-changing industry at the peak of the Covid-19 pandemic.

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The Solution

In order to comply with CA State Covid-19 restrictions and regulations, 58 Degrees & Holding Co. made a shift from old-school paper menus to touchless menu designs. Touchless menus feature a round QR code linked to the restaurant’s digital menus. Consumers can easily scan and view the menu on their smartphone devices. In addition, Analytix Media designed and developed new outdoor signage to complement the restaurant’s new and updated venue.

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With the help from Analytix Media, 58 Degrees & Holding Co., was able to continue their operations while complying with the strict Covid-19 regulations. New touchless menus look stunning on the table and allow consumers to still enjoy eating out while reducing the spread of coronavirus.

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