The Client
Sapphire LV was recently voted “Best Gentlemen’s Club” by the Las Vegas Review Journal in their annual “Best of Las Vegas” competition. This was Sapphire’s 8th consecutive year winning this title. In addition, Sapphire Las Vegas won “Best Bachelor Party”, CFV Sapphire Comedy Hour won “Best Comedy”, and their male revue, Men of Sapphire, was named “Best Bachelorette Party”. As if it wasn’t enough, Sapphire Pool & Day Club won “Best Day Club in Las Vegas” for the third consecutive year.
The Challenge
Analytix Media was hired to design high-quality engaging content to Sapphire’s social media channels. The goal was to appeal to the outside tourist market in order to create awareness and brand recognition. Our design team faced a dilemma: on one hand we had to create and present content that clearly reflected what Sapphire Gentlemen’s Club has to offer. On the other hand we had to balance it with the social media's strict guidelines and restrictions.
The Solution
Analytix Media designed a series of high-quality content to employ throughout various social media channels. Sapphire was pleased to see that new content carefully balanced their brand while complying with strict content guidelines and policies. On top of that, we added an extra flare to some of the images by strategically placing a highly engaging phrase or a quote over the image in order to drive more engagement.
Sample Artwork for the Client
Sapphire populated their social media with eye-catching and engaging content. They felt confident employing this content throughout their social media channels without concerns that it may be removed by the moderators.