101 Smart Money
PAID ADVERTISING
PPC
The Client
101 Smart Money is a website that functions as information and resource hub for young American adults. 101 Smart Money offers a number of financial resources for college attendees and recent college graduates. The site provides valuable information about local and interstate employment offers, student debt and financial resources, continued education, free online classes and more. 101 Smart Money was devised to assist college students and connect them with local communities.
The Challenge
Although their website built to assist college students at no charge, 101 Smart Money made commissions on employment registrations through an affiliate agency. Their strategy was simple: run ads to gain subscribers and push affiliate offers via informative email campaigns. This however proved challenging as 101 Smart Money had higher ad spend than commissions issued by their affiliate partner. With no previous PPC Advertising experience, 101 Smart Money turned to Analytix Media for assistance in optimizing ads and demographic quality.
The Solution
Analytix Media’s Advertising and Website Development teams worked hand in hand to create multiple landing pages for testing. Through retargeting ads via Google Adwords and social media ads (Facebook and Instagram), Analytix Media was able to recapture a lost audience by increasing brand recognition in the college demographic. Once initial successful ad campaign was established, Analytix Media constructed multiple additional landing pages to target new users. With the use of targeted demographics, Analytix Media was able to optimize ads to new visitors, retargeting the ones who got away with retargeting ads. Subscribers increased through the roof!
The Results are In!
With the help of Analytix Media and their digital marketing experts, 101 Smart Money greatly increased conversion rate while cutting the cost of each conversion in half.
*statistics and screenshot may not represent current data
