Sapphire Gentlemen's Club

PAID ADVERTISING

Paid Advertising

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The Client

Sapphire LV was recently voted “Best Gentlemen’s Club” by the Las Vegas Review Journal in their annual “Best of Las Vegas” competition. This was Sapphire’s 8th consecutive year winning this title. In addition, Sapphire Las Vegas won “Best Bachelor Party”, CFV Sapphire Comedy Hour won “Best Comedy”, and their male revue, Men of Sapphire, was named “Best Bachelorette Party”. As if it wasn’t enough, Sapphire Pool & Day Club won “Best Day Club in Las Vegas” for the third consecutive year.

The Challenge

Analytix Media was hired by Sapphire Las Vegas to develop a new and innovative approach towards their paid advertising campaign strategies in order to tap into the tourist imarket of 42.5 million annual visitors to Las Vegas, Nevada.

It was crucial for Sapphire’s new campaign to stand out in a very competitive and overcrowded tourist and entertainment market of Las Vegas.

The Solution

Analytix Media conducted an extensive keyword research and local search analysis to develop a series of A/B tests with various landing pages. Through numerous ad tests using keywords, demographic segmentation, location targeting, interest groups and several other additional metrics, Analytix Media was able to optimize conversion rate, reduce total spent on click, and increase return on investment.