Sapphire Gentlemen's Club
SEO & CONTENT MARKETING
SEO
The Client
Sapphire LV was recently voted “Best Gentlemen’s Club” by the Las Vegas Review Journal in their annual “Best of Las Vegas” competition. This was Sapphire’s 8th consecutive year winning this title. In addition, Sapphire Las Vegas won “Best Bachelor Party”, CFV Sapphire Comedy Hour won “Best Comedy”, and their male revue, Men of Sapphire, was named “Best Bachelorette Party”. As if it wasn’t enough, Sapphire Pool & Day Club won “Best Day Club in Las Vegas” for the third consecutive year.
The Challenge
Although Sapphire Gentlemen's Club website hardly lacks visitors, most of their site traffic comes from paid advertising efforts, while only under 1% is organic traffic. Due to the highly competitive nature of the entertainment industry in Las Vegas, Sapphire’s current SEO and keyword strategy failed to produce desired results. Our main challenge was to dominate particular keywords that would outrank competition and help drive search engine traffic to Sapphire’s website.
The Solution
Analytix Media started this project by performing SEO audit and keyword analysis to evaluate Sapphire’s competitive landscape and determine an adequate SEO road map. We populated their newly updated website with content ensuring optimal use of keywords. In addition, we optimized metadata and included high quality back-links to improve the site’s domain authority. Next, our team of SEO experts corrected critical SEO errors and improved overall site speed; factors that were hurting their SEO score in the first place.
Progress is Key!
As Analytix Media discussed with Sapphire, SEO is an ongoing process. Over the course of the next 6 months, Sapphire Gentlemen’s Club saw an organic traffic increase of over 500%.
*statistics and screenshot may not represent current data
