Vegas Girl Trips
SEO & CONTENT MARKETING
Content Marketing
The Client
Vegas Girl Trips is a centralized hub for all your Vegas needs! From discount hotel rates to party packages, they help girl groups set up everything from start to finish. After establishing themselves in Las Vegas in 2012, Vegas Girl Trips quickly became one of the most popular and well-respected hosting agencies and concierge services on the Las Vegas Strip. By focusing on creating well-designed and highly enjoyable entertainment experiences, they have maintained an unparalleled reputation for quality since their inception.
The Challenge
Vegas Girl Trips original website was limited in size only containing approximately 8 pages. On top of the confusing design, difficult to navigate pages and poor conversion flows, Vegas Girl Trips' website lacked content that would help search engines crawl through and better rank it. The most difficult challenge for Analytix Media was to devise a tactic to put Vegas Girl Trips on the map and to outrank competition through very popular local search phrases, backlinks and a comprehensive SEO strategy.
The Solution
When building a new website for Vegas Girl Trips, Analytix Media prioritized SEO, mindful of the fact that getting organic clicks would be a difficult task. Direct competitors of Vegas Girl Trips were receiving over 20k daily website hits. To outrank the competition we populated Vegas Girl Trips newly designed website with content while ensuring optimal keyword usage. In addition, we optimized metadata and included high quality back-links to improve the site’s domain authority. Next, our team of SEO experts corrected a number of critical SEO errors; factors that were hurting their SEO score in the first place.
Progress is Key!
As we discussed with Vegas Girl Trips, SEO is an ongoing process. Over the course of the next 6 months, Vegas Girl Trips saw an organic traffic increase of over 300%
*statistics and screenshot may not represent current data
