Yard Bros Landscaping
SEO & CONTENT MARKETING
Local SEO
The Client
Yard Bros Tree Service is a 5-star rated company servicing Solano, Yolo, and Sacramento counties. With every project, Yard Bros work with their customers to create the perfect layout for years to come. Yard Bros Tree Service can do everything that all of the other companies claim they can do and do it better, saving more money for their customers. Yard Bros have earned their customers' trust with professionalism, attention to detail, safety, and outstanding customer service. Yard Bros are on a mission to enhance local communities one property at a time.
The Challenge
Like most locally owned businesses, Yard Bros acquired most of their new clients through customer referrals and Yelp reviews. Since majority of homeowners and businesses who seek landscaping services turn to the internet searches to find a reliable service, Yard Bros team discovered lack in traffic from Google - the most used search engine. Only a fraction of organic and paid website traffic was coming from Google searches. It was crucial for Yard Bros to position themselves for visibility on the internet’s most widely search engine. Yard Bros hired Analytix Media to boost their online visibility to acquire more loyal customers in their direct local service areas.
The Solution
Analytix Media generated a strategic marketing plan to help Yard Bros meet their goals. We strategically designed and placed the site's content in a way to draw user's attention to key factors when choosing their ideal landscaping service. The new website features a number of clear and direct CTAs to encourage lead generation. The site's landing pages, content and call to actions are optimized for search engines to crawl based on keywords and user location. In addition, Analytix Media created and optimized local citation listings for Yard Bros on GMB, Angie's List and Yelp, further increasing visibility and boosting local SEO rank. With previous client testimonials, before-and-after galleries, A/B tested landing pages as well as additional site content pages, Analytix Media created a website that's refined to run paid ad traffic and optimized for Search Engines to easily crawl with the use of local SEO.
Progress is Key!
With the Yard Bros new SEO strategy and high quality backlinks to trusted local SEO citations, Yard Bros referral traffic spiked organically from multiple sources.
*statistics and screenshot may not represent current data
