58 Degrees & Holding Co.

SOCIAL MEDIA & INFLUENCERS

Social Media

The Client

58 Degrees & Holding Co. is a popular wine bar and restaurant in the heart of midtown Sacramento. Their wine list is comprised of high-quality wines from around the world and equal attention is given to food and wine pairing. Whether customers are looking for a romantic setting, a place to unwind for happy hour, a lively hangout, or have a business meeting, 58 Degrees team is here to serve.

The Challenge

58 Degrees & Holding Co. has been voted #1 Farm-to-Fork restaurant in Sacramento, CA for several consecutive years. But even with their outstanding seasonal menu selection, high-quality wines, a great reputation, and loyal clientele, they knew changes had to be made in order to evolve with the ever-changing industry at the peak of the Covid-19 pandemic.

The Solution

It was clear to Analytix Media that the restaurant’s social media channels needed some facelift. In no time, our designers created newly updated profile and cover photos. In addition, we helped update a very useful Instagram highlights feature. Meanwhile, we orchestrated monthly photography sessions to ensure the restaurant’s page will always showcase fresh, unique, and engaging content. Our social media professionals developed a robust social media marketing plan to ensure optimal exposure, performance, and engagement. In addition, our public relations team built relations with local influencers and social pages allowing the club to connect with the local community including multiple features live on the local news channels.

The Outcome

58 Degrees & Holding Co. saw immense progress in following and engagement growth. High-quality social media pictures of the restaurant and their offerings, alongside influencer outreach, were major factors in their brand image.