El Santo Cantina

SOCIAL MEDIA & INFLUENCERS

Influencer Outreach

The Client

El Santo Cantina offers unique drinks and a Mexican style cuisine with a focus on seafood dishes. Located in the heart of downtown Sacramento, El Santo Cantina is the perfect place to unwind for a happy hour, have a business meeting or enjoy a romantic dinner.

The Challenge

El Santo Cantina is one of the newest restaurants that opened next to NBA’s Golden 1 Center. Being a new player in the Downtown Sacramento restaurant scene, El Santo Cantina had limited social presence and very little following. Their social media platforms lacked quality content and professional photos. In addition, their brand identity was inconsistent both online and in person.

Unfortunately El Santo Cantina did not see the success they had prepared for prior to opening. Analytix Media was called in to assist with managing and optimizing their social media accounts and connecting them with local influencers.

The Solution

Analytix Media scheduled a professional photographer to capture new images of stunning venues, custom mural paintings, and ambiance of El Santo Cantina. Another purpose of the photoshoot was to present beautiful photos of appetizing dishes and refreshing drinks.

Our social media professionals reconfigured El Santo Cantina’s social platforms and delivered updated and branded content for a more consistent look. In addition, out public relations team built relationships with local influencers and social pages allowing the cantina to connect with the local community and be featured live on local news channels.

The Outcome

El Santo Cantina saw immense progress as social media followers converted into paying customers. High quality social media pictures of the restaurant and their offerings alongside with influencer outreach were major factors in their brand image.