O Ponto Brazilian Steakhouse

SOCIAL MEDIA & INFLUENCERS

Cross Platform Management

The Client

O Ponto Brazilian Steakhouse is a new destination point for fine dining in downtown Sacramento. Recognized for its fine dining and unique Brazilian experience of endless meats, sides, and salads. Their ambiance, culinary traditions, and outstanding hospitality services deliver a well-orchestrated ride that plays with colors, textures, temperatures, and flavors, leading guests to experience all five senses at the same time. That’s what they refer to as the #TheOpontoExperience

The Challenge

Even with a stunning venue and well-crafted menu, O Ponto Steakhouse needed help creating and managing their social media platforms.

O Ponto Steakhouse is a brand new restaurant in the “Farm-To-Fork” capital of the restaurant industry. With zero social presence and inconsistent brand identity across all platforms, the undertaking posed an immense challenge.

The Solution

Analytix Media scheduled a professional photographer to capture new images of stunning venues, unique artwork and the ambiance of the O Ponto Steakhouse. Another purpose for the photo shoot was to capture The O Ponto Experience through a display of amazing rodizio style meats.

Analytix Media’s social media professionals reconfigured O Ponto’s social platforms and provided a consistent look.

Analytix Media’s public relations team built relations with local influencers and social pages allowing O Ponto to connect with the local community including live features on the local news channels.

The Outcome

O Ponto Brazilian Steakhouse saw immense progress as social media followers converted into paying customers through connecting with the community in the “Farm-To-Fork” Capital. High quality social media pictures of the restaurant and their offerings was a key factor in their brand image.