*statistics and screenshot may not represent current data
58 Degrees & Holding Co. is a popular wine bar and restaurant in the heart of midtown Sacramento. Their wine list is comprised of high-quality wines from around the world and equal attention is given to food and wine pairing. Whether customers are looking for a romantic setting, a place to unwind for happy hour, a lively hangout, or have a business meeting, 58 Degrees team is here to serve.
58 Degrees & Holding Co. has been voted #1 Farm-to-Fork restaurant in Sacramento, CA for several consecutive years. But even with their outstanding seasonal menu selection, high-quality wines, a great reputation, and loyal clientele, they knew changes had to be made in order to evolve with the ever-changing industry at the peak of the Covid-19 pandemic.
Analytix Media was brought on to assist 58 Degrees with developing a custom website, establishing a new social media marketing strategy, and designing new signage and Covid-19-Compliant touchless menus.
Analytix Media wasted no time and started working on the new website right away. The new website features a dark interface with animated features, creating a wow-factor. The site’s UX design makes it easy for consumers to navigate, extract information, and get in touch with staff. Additional features such as an online order platform and online reservations platform, eliminate the need for costly third-party applications, further reducing the cost of operations. Custom back-end feature allows restaurant staff to easily add, change, or remove food and drink menu items, without the need to contact the developer for such changes. Upon completion of the website design, Analytix Media configured the site to work with their POS system, devices, and printers and provided in-depth staff training to ensure optimal performance.
Project Features & Outcome
With the new interactive website, 58 Degrees & Holding Co. improved their SEO rankings and overall user experience. The online reservations feature proved to be a hit with customers and staff. Their daily reservation rate increased by over 350%. With such an increase in reservations, the restaurant no longer required costly third-party reservation apps such as Open Table and Yelp, saving an additional $500+ per month.
What Are The Most Common Mistakes Seen During Our Website Audits?
Building an optimized, user friendly website is a considerably sophisticated task. We come across countless websites in need of major upgrades. Below, we have listed some of the most common mistakes we come across. Although these may be very basic principals, it can make or break your website's purpose, therefore costing you conversions :(
No Call To Action
Perhaps the most common issue we see time and time again, websites with absolutely no structure, no direct call to action and just plain confusing. These sites tend to be either too much or too little and hard to navigate.
Poor Use of Space
Having a clean, simple website is one thing. But, random gaps, overlapping text, excessive fonts, and terrible color schemes can deter a potential lead or sale. Fill space with content, show some info-graphics, & give your site user a reason to stay!
Using a Free Email
Nothing wrong with using a gmail account ... FOR PERSONAL USE. When it comes to your business, DO NOT use a non business email. No one will take you seriously. Business Emails are EXTREMELY cheap. We have you covered. Here you go; You're Welcome!
Choose a Digital Partner You can Trust
When you choose Analytix Media as your agency partner, you can rest assured knowing we won't just treat your business like any marketing agency, but as your business partner. We would love to show you how we can be an asset to you!
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Website Development Resources
Looking to build your own site? No problem, here are some resources to help you along the way!
Website building platforms such as Wix, Square Space, and many others offer templated outlines for easy to build sites. Only downside is not much functionality...