58 Degrees & Holding


Restaurant, Bar



Website Development

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The Client

58 Degrees & Holding Co. is a popular wine bar and restaurant in the heart of midtown Sacramento. Their wine list is comprised of high-quality wines from around the world and equal attention is given to food and wine pairing. Whether customers are looking for a romantic setting, a place to unwind for happy hour, a lively hangout, or have a business meeting, 58 Degrees team is here to serve.

The Challenge 

58 Degrees & Holding Co. has been voted #1 Farm-to-Fork restaurant in Sacramento, CA for several consecutive years. But even with their outstanding seasonal menu selection, high-quality wines, a great reputation, and loyal clientele, they knew changes had to be made in order to evolve with the ever-changing industry at the peak of the Covid-19 pandemic.

Analytix Media was brought on to assist 58 Degrees with developing a custom website, establishing a new social media marketing strategy, and designing new signage and Covid-19-Compliant touchless menus.

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The Solution

Analytix Media wasted no time and started working on the new website right away. The new website features a dark interface with animated features, creating a wow-factor. The site’s UX design makes it easy for consumers to navigate, extract information, and get in touch with staff. Additional features such as an online order platform and online reservations platform, eliminate the need for costly third-party applications, further reducing the cost of operations. Custom back-end feature allows restaurant staff to easily add, change, or remove food and drink menu items, without the need to contact the developer for such changes. Upon completion of the website design, Analytix Media configured the site to work with their POS system, devices, and printers and provided in-depth staff training to ensure optimal performance.

Project Features & Outcome

With the new interactive website, 58 Degrees & Holding Co. improved their SEO rankings and overall user experience. The online reservations feature proved to be a hit with customers and staff. Their daily reservation rate increased by over 350%. With such an increase in reservations, the restaurant no longer required costly third-party reservation apps such as Open Table and Yelp, saving an additional $500+ per month.

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What Are The Most Common Mistakes Seen During Our Website Audits?

Building an optimized, user friendly website is a considerably sophisticated task. We come across countless websites in need of major upgrades. Below, we have listed some of the most common mistakes we come across. Although these may be very basic principals, it can make or break your website's purpose, therefore costing you conversions :(

No Call To Action

Perhaps the most common issue we see time and time again, websites with absolutely no structure, no direct call to action and just plain confusing. These sites tend to be either too much or too little and hard to navigate.

Poor Use of Space

Having a clean, simple website is one thing. But, random gaps, overlapping text, excessive fonts, and terrible color schemes can deter a potential lead or sale. Fill space with content, show some info-graphics, & give your site user a reason to stay!

Using a Free Email

Nothing wrong with using a gmail account ... FOR PERSONAL USE. When it comes to your business, DO NOT use a non business email. No one will take you seriously. Business Emails are EXTREMELY cheap. We have you covered. Here you go; You're Welcome!

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When you choose Analytix Media as your agency partner, you can rest assured knowing we won't just treat your business like any marketing agency, but as your business partner. We would love to show you how we can be an asset to you!

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Website Development Resources

Looking to build your own site? No problem, here are some resources to help you along the way!

Throwing content and images on a website is one thing but it's a whole different approach creating a website with clear call to actions and easy flow for your users...

Website building platforms such as Wix, Square Space, and many others offer templated outlines for easy to build sites. Only downside is not much functionality... 

Step 1 to starting your business or new brand once you have a name determined, Find a Domain name! Get your .com or any custom domain with our search feature!

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