Branding
WHY DOES BRANDING MATTER
If you are in the process of choosing a name for your new product, logo or a service, you must determine what makes you stand out from the competition. It takes more than a catchy name, form or visually appealing typography for consumers to notice and remember your brand. Successful branding means comprehending the attributes appreciated by your target audience, and fusing it with your business vision and values. The goal of branding is to reflect what your business is about in a form that will relate to your target audience.
The value of a company's products and services are calculated by the appearance of the brand. Particularly consumers will determine the importance of your business based on how they recognize your brand. At Analytix Media, our team of branding experts will create a business differentiation that will help you stand out from the competition.
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Identify Audience
Our branding team begins the process by identifying and understanding who your target audience are, their unique personas and preferences. This includes factors like age, gender, socio-economic profile, interests, hobbies and other preferences.
Define Value Proposition
Once we establish your target audience, we will proceed to determine reasons why your audience would choose to do business with you. We will identify unique values of your brand that makes you stand out over competition.
Consistency
Our graphic design squad will design branding material that is consistent with your company’s message. This step will ensure your target audience gets the same brand experience regardless of where they encounter your brand. This includes logo design, and generating consistent brand language, tone and personality.
OUR PROCESS
STEP 1
Research & Development
Our branding squad will conduct a thoughtful research to find out everything there is to know about your product. We will position your brand by determining its unique features, values, and how it fits into available market space and your consumers’ perception.
STEP 2
Launch
Once your brand identity is established, we will first launch it internally, to identify any changes that need to be made. Once your brand message is perfected, we will proceed with announcing your new brand image publicly via social media advertising, presentations and promotional materials.
STEP 3
Brand Management
Our team will continue to monitor, analyze, and update your brand in order to keep it credible and relevant in the eyes of your consumer. We will assist you with managing your brand by comprehending and influencing your brand’s significance, and delivering a consistent and positive brand experience.
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Put your brand in the spotlight. Get noticed.
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WHAT IS INCLUDED IN OUR BRANDING SERVICES
It is crucial to understand your target group’s attitude, priorities and visualize their needs in order to deliver your message in a manner that resonates with them. Taking this step drastically reduces the marketing uncertainties affiliated with brand development.
Research & Identify Audience
We develop a marketing strategy that reflects your brand positioning into information directed towards your various target audiences. Although your core brand positioning should be consistent across all audiences, the messaging strategy will address specific needs and concerns of each audience to ensure your brand is relevant to your target audience's needs.
Messaging Strategy
Although new logos and taglines are a crucial part of supporting your brand positioning, it is important to remember that they are not your brand - but simply a part of your brand identity, used as a tool to communicate or symbolize your brand.
Name, Logo & Tagline Development
Your brand vitality is influenced by both reputation and visibility. It is highly unlikely to achieve success by increasing visibility, without boosting your reputation. This is why content marketing deploys tactics that increase both visibility and reputation simultaneously. This makes it an ideal way to make your brand visible and relevant to your target audience.
Content Marketing Strategy
We believe that it is important to track both the implementation of a plan in addition to the results. We track the success by measuring objectives such as search traffic, website visitors, and leads generated. Only by tracking this process we can ensure that we are drawing the right conclusions to successfully implement branding strategies.
Implementation & Adjustment
Additional Services You May Be Interested In
Branding
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Every day, 42 Performance Marketing Experts design, analyze and execute marketing services for Analytix Media's Clients with one thing in mind:
to help you achieve success.
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