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Nightclub, Bar

Sapphire Gentlemen's Club

Sapphire Gentlemen's Club

The Client

Sapphire LV was recently voted “Best Gentlemen’s Club” by the Las Vegas Review Journal in their annual “Best of Las Vegas” competition. This was Sapphire’s 8th consecutive year winning this title. In addition, Sapphire Las Vegas won “Best Bachelor Party”, CFV Sapphire Comedy Hour won “Best Comedy”, and their male revue, Men of Sapphire, was named “Best Bachelorette Party”. As if it wasn’t enough, Sapphire Pool & Day Club won “Best Day Club in Las Vegas” for the third consecutive year.

The Challenge

Sapphire’s Las Vegas website was very outdated and required a face lift. Their new website needed to convey uniformity and feature outstanding UX design. Additionally, they needed to design new and attractive landing pages to optimize conversions and stay relevant within the local competitive entertainment industry in Las Vegas, Nevada.

All that needed to happen in an accelerated time frame. Analytix Media had only 3 weeks to pin down a new design and develop a PPC marketing strategy.

The Solution

Analytix Media web design and development teams produced a new website design for Sapphire that captured their venue and presented their business and assets in a uniform way.

With a new powerful PPC marketing strategy and well-crafted landing pages, Sapphire Las Vegas was set to benefit from form submissions and reservation bookings. This combination along with improved overall user experience of Sapphire’s website will translate into more leads for the Gentlemen’s Club.


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