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El Santo Ultra Lounge

INDUSTRY:

Nightclub, Bar

WEBSITE DEVELOPMENT

AND OPTIMIZATION

Website Development

 
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The Client

El Santo Ultralounge is a Latin based nightclub located just a few blocks from Sacramento Kings NBA arena. El Santo Ultralounge provides an unparalleled upscale nightclub experience every weekend playing Top 40, Reggeaton music, and regularly featuring live Bandas once a week. El Santo Ultralounge shares its space during daytime with their partner restaurant El Santo Cantina.

The Challenge 

El Santo Ultralounge opened for business in a high-traffic prime location next to an NBA arena. Expecting overflow from Golden 1 Center and large crowds of customers, El Santo misjudged their visibility within the Downtown Sacramento area. Although El Santo Ultralounge shares its space during daytime with their partner restaurant - El Santo Cantina, the services offered and target demographics are polar opposites for both businesses. The Ultralounge had very little-to-none web presence in the form of a single paragraph mentioned on their partner Cantina’s old website. This proved to be a challenge for El Santo Ultralounge with their efforts of attracting new clientele and increasing exposure.

El Santo Ultralounge contracted Analytix Media to design a brand new website and help them stand out as an individual enterprise. El Santo Ultralounge also requested custom features to be built into the website to assist with table reservations, VIP Experience bookings and guest list options.

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The Solution

After initial website development consultation with El Santo Cantina and Ultralounge, both businesses agreed that while it was totally acceptable to share their physical space during daytime, the same could not be applied to their web presence. In order to help them stand out online, while showing off their stunning venue, crafted cocktails and special events, El Santo Ultralounge finally took the first step with a brand new website design. The new site was built to meet all client’s criterias and specifications. We organized the site's structure and navigation with user experience in mind and custom features not only for additional functionalities, but also to increase online visibility and SEO rankings. Analytix Media also established a clear brand identity and developed a robust social media marketing plan to further increase El Santo’s web presence and boost visibility.

Project Features & Outcome

With the new interactive website, El Santo Ultralounge improved its SEO ranking and saw an increase in table and VIP service reservations. Their free guest list feature proved to be a hit, saving customers money on entry fees while functioning as a lead generator for future remarketing campaigns.

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What Are The Most Common Mistakes Seen During Our Website Audits?

Building an optimized, user friendly website is a considerably sophisticated task. We come across countless websites in need of major upgrades. Below, we have listed some of the most common mistakes we come across. Although these may be very basic principals, it can make or break your website's purpose, therefore costing you conversions :(

No Call To Action

Perhaps the most common issue we see time and time again, websites with absolutely no structure, no direct call to action and just plain confusing. These sites tend to be either too much or too little and hard to navigate.

Poor Use of Space

Having a clean, simple website is one thing. But, random gaps, overlapping text, excessive fonts, and terrible color schemes can deter a potential lead or sale. Fill space with content, show some info-graphics, & give your site user a reason to stay!

Using a Free Email

Nothing wrong with using a gmail account ... FOR PERSONAL USE. When it comes to your business, DO NOT use a non business email. No one will take you seriously. Business Emails are EXTREMELY cheap. We have you covered. Here you go; You're Welcome!

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Website Development Resources

Looking to build your own site? No problem, here are some resources to help you along the way!

Throwing content and images on a website is one thing but it's a whole different approach creating a website with clear call to actions and easy flow for your users...

Website building platforms such as Wix, Square Space, and many others offer templated outlines for easy to build sites. Only downside is not much functionality... 

Step 1 to starting your business or new brand once you have a name determined, Find a Domain name! Get your .com or any custom domain with our search feature!

916-203-0239   |  901 Enterprise Drive Sacramento CA 95825

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