*statistics and screenshot may not represent current data
101 Smart Money is a website that functions as information and resource hub for young American adults. 101 Smart Money offers a number of financial resources for college attendees and recent college graduates. The site provides valuable information about local and interstate employment offers, student debt and financial resources, continued education, free online classes and more. 101 Smart Money was devised to assist college students and connect them with local communities.
Built by an enthusiastic group of UC Davis college students, 101 Smart Money website had limited functionality, bare content pages, broken links and a confusing user experience. Lacking a professional touch on their website, 101 Smart Money turned to Analytix Media to help construct a new site from the ground up to revolutionize the way college students can find and utilize financial and employment resources in their local communities and states.
Analytix Media executed a series of website tests on 101 Smart Money as if our team was an ideal target user. Through our initial analysis, Analytix Media was able to determine hierarchy of importance for the website owners in regards to what is to be showcased as a priority on the website. Through extensive research, design and development, Analytix Media presented a more user friendly website with pertinent content, constant updates on student related financial information and a custom Free Members Area for users to gain access to exclusive content and employment offers.
Project Features & Outcome
101 Smart Money's new website finally reflects the level of professionalism they were aiming for. With user friendly interface and coherent SEO strategy in place, their new website continues to attract new users and provide financial resources.
What Are The Most Common Mistakes Seen During Our Website Audits?
Building an optimized, user friendly website is a considerably sophisticated task. We come across countless websites in need of major upgrades. Below, we have listed some of the most common mistakes we come across. Although these may be very basic principals, it can make or break your website's purpose, therefore costing you conversions :(
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