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101 Smart Money

INDUSTRY:

Finance

WEBSITE DEVELOPMENT

AND OPTIMIZATION

Website Development

 
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The Client

101 Smart Money is a website that functions as information and resource hub for young American adults. 101 Smart Money offers a number of financial resources for college attendees and recent college graduates. The site provides valuable information about local and interstate employment offers, student debt and financial resources, continued education, free online classes and more. 101 Smart Money was devised to assist college students and connect them with local communities.

The Challenge 

Built by an enthusiastic group of UC Davis college students, 101 Smart Money website had limited functionality, bare content pages, broken links and a confusing user experience. Lacking a professional touch on their website, 101 Smart Money turned to Analytix Media to help construct a new site from the ground up to revolutionize the way college students can find and utilize financial and employment resources in their local communities and states.

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The Solution

Analytix Media executed a series of website tests on 101 Smart Money as if our team was an ideal target user. Through our initial analysis, Analytix Media was able to determine hierarchy of importance for the website owners in regards to what is to be showcased as a priority on the website. Through extensive research, design and development, Analytix Media presented a more user friendly website with pertinent content, constant updates on student related financial information and a custom Free Members Area for users to gain access to exclusive content and employment offers.

Project Features & Outcome

101 Smart Money's new website finally reflects the level of professionalism they were aiming for. With user friendly interface and coherent SEO strategy in place, their new website continues to attract new users and provide financial resources.

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What Are The Most Common Mistakes Seen During Our Website Audits?

Building an optimized, user friendly website is a considerably sophisticated task. We come across countless websites in need of major upgrades. Below, we have listed some of the most common mistakes we come across. Although these may be very basic principals, it can make or break your website's purpose, therefore costing you conversions :(

No Call To Action

Perhaps the most common issue we see time and time again, websites with absolutely no structure, no direct call to action and just plain confusing. These sites tend to be either too much or too little and hard to navigate.

Poor Use of Space

Having a clean, simple website is one thing. But, random gaps, overlapping text, excessive fonts, and terrible color schemes can deter a potential lead or sale. Fill space with content, show some info-graphics, & give your site user a reason to stay!

Using a Free Email

Nothing wrong with using a gmail account ... FOR PERSONAL USE. When it comes to your business, DO NOT use a non business email. No one will take you seriously. Business Emails are EXTREMELY cheap. We have you covered. Here you go; You're Welcome!

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Choose a Digital Partner You can Trust

When you choose Analytix Media as your agency partner, you can rest assured knowing we won't just treat your business like any marketing agency, but as your business partner. We would love to show you how we can be an asset to you!

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Website Development Resources

Looking to build your own site? No problem, here are some resources to help you along the way!

Throwing content and images on a website is one thing but it's a whole different approach creating a website with clear call to actions and easy flow for your users...

Website building platforms such as Wix, Square Space, and many others offer templated outlines for easy to build sites. Only downside is not much functionality... 

Step 1 to starting your business or new brand once you have a name determined, Find a Domain name! Get your .com or any custom domain with our search feature!

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