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California Green Cross

INDUSTRY:

Cannabis, Retail

WEBSITE DEVELOPMENT

AND OPTIMIZATION

Website Development

 
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The Client

California Green Cross is a fully licensed and compliant adult-use and medical-use cannabis retailer. California Green Cross carries a wide selection of most popular cannabis brands and products at an affordable price. They believe in doing the driving, and stopping, and sitting in traffic, because their customers work hard and deserve to enjoy their time off. With California Green Cross, a customer won’t have to choose between being a responsible shopper and sacrificing the quality.

The Challenge 

California Green Cross was encountering issues with their online delivery and e-commerce platform, while showing their true value and quality products to the customer. They were having a difficult time standing out in a very competitive cannabis market.

In addition, their site needed improvements to make their website comply with state and local cannabis laws and information disclosure requirements.

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The Solution

After comparing their existing website and the list of Client’s specifications, the decision was made to build a completely new site. Analytix Media designed and developed a brand new website that was easy to use and focused on driving sales and populated it with content.

New website features a clean bright interface, custom-established Geo-location zones and corresponding order requirements. Analytix Media created a custom platform that allowed users to upload their required documentation and California Green Cross staff members to view, verify, and update that information as needed.

Project Features & Outcome

With their new brand image and custom website, California Green Cross saw a conversion increase of 200%.

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What Are The Most Common Mistakes Seen During Our Website Audits?

Building an optimized, user friendly website is a considerably sophisticated task. We come across countless websites in need of major upgrades. Below, we have listed some of the most common mistakes we come across. Although these may be very basic principals, it can make or break your website's purpose, therefore costing you conversions :(

No Call To Action

Perhaps the most common issue we see time and time again, websites with absolutely no structure, no direct call to action and just plain confusing. These sites tend to be either too much or too little and hard to navigate.

Poor Use of Space

Having a clean, simple website is one thing. But, random gaps, overlapping text, excessive fonts, and terrible color schemes can deter a potential lead or sale. Fill space with content, show some info-graphics, & give your site user a reason to stay!

Using a Free Email

Nothing wrong with using a gmail account ... FOR PERSONAL USE. When it comes to your business, DO NOT use a non business email. No one will take you seriously. Business Emails are EXTREMELY cheap. We have you covered. Here you go; You're Welcome!

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Choose a Digital Partner You can Trust

When you choose Analytix Media as your agency partner, you can rest assured knowing we won't just treat your business like any marketing agency, but as your business partner. We would love to show you how we can be an asset to you!

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Website Development Resources

Looking to build your own site? No problem, here are some resources to help you along the way!

Throwing content and images on a website is one thing but it's a whole different approach creating a website with clear call to actions and easy flow for your users...

Website building platforms such as Wix, Square Space, and many others offer templated outlines for easy to build sites. Only downside is not much functionality... 

Step 1 to starting your business or new brand once you have a name determined, Find a Domain name! Get your .com or any custom domain with our search feature!

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