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The Client
Clever Finances is a mortgage and refinance lead broker assisting some of the largest mortgage lenders in the United States. Clever Finances generates live mortgage and refinance leads which are in turn sold off to the highest bidding wholesale lenders. Clever Finances also functions as an affiliate for many financial service and assistance companies, selling leads from debt forgiveness to payday loans.
The Challenge
Clever Finances website was severely outdated and required design and structure update. On top of that, their current website was not optimized for mobile use. That posed a massive issue as approximately 70% of website traffic for companies in similar industry comes mobile devices. It was important for their new website to be optimized for mobile devices. Clever Finances hired Analytix Media to design and a develop a brand new website that could generate quality with well crafted landing pages and clear call to actions. New site structure had to be designed in a way it could be populated with a variety of resources to improve SEO ranking.
The Solution
Analytix Media’s Website design and development teams constructed a new user-friendly, more aesthetic website that not only blew the old Clever Finances site out of the water, but was also optimized for mobile and tablet users. Website's design features effective contrasting colors to direct user's focus and attention where needed. Website's pages also feature clear call to actions strategically placed to encourage lead generation. Clever Finance’s new website complied with all legal requirements set forth by the Department of Housing and Urban Development.
Over the course of the next 60 days from website delivery, Analytix Media analyzed daily site usage. With the collected data, our Optimization team along with the site development team were able to adjust ineffective pages. Optimizing these pages with effective call to actions increased user time spent on page and decreased site bounces.
Project Features & Outcome
Website traffic increased over 11k+ additional users monthly. Clever Finances now has over 250k subscribers, growing over 9k new subscribers a month!
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What Are The Most Common Mistakes Seen During Our Website Audits?
Building an optimized, user friendly website is a considerably sophisticated task. We come across countless websites in need of major upgrades. Below, we have listed some of the most common mistakes we come across. Although these may be very basic principals, it can make or break your website's purpose, therefore costing you conversions :(
No Call To Action
Perhaps the most common issue we see time and time again, websites with absolutely no structure, no direct call to action and just plain confusing. These sites tend to be either too much or too little and hard to navigate.
Poor Use of Space
Having a clean, simple website is one thing. But, random gaps, overlapping text, excessive fonts, and terrible color schemes can deter a potential lead or sale. Fill space with content, show some info-graphics, & give your site user a reason to stay!
Using a Free Email
Nothing wrong with using a gmail account ... FOR PERSONAL USE. When it comes to your business, DO NOT use a non business email. No one will take you seriously. Business Emails are EXTREMELY cheap. We have you covered. Here you go; You're Welcome!
Choose a Digital Partner You can Trust
When you choose Analytix Media as your agency partner, you can rest assured knowing we won't just treat your business like any marketing agency, but as your business partner. We would love to show you how we can be an asset to you!
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Website Development Resources
Looking to build your own site? No problem, here are some resources to help you along the way!
Throwing content and images on a website is one thing but it's a whole different approach creating a website with clear call to actions and easy flow for your users...
Website building platforms such as Wix, Square Space, and many others offer templated outlines for easy to build sites. Only downside is not much functionality...
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