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Gian Marco Jewelers

INDUSTRY:

Jewelry, Retail

WEBSITE DEVELOPMENT

AND OPTIMIZATION

Website Development

 
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The Client

Ginamarco Jewelry was established in 1959 in Milan, Italy by Giovanni Giuseppe Gianmarco. Ever since, Gianmarco's family worked relentlessly to design timeless jewelry collections that would later become known as Italy’s premier elegant accessory. Gianmarco Jewelers are known throughout the world for creating the finest collection of wearable accessories and gems. To accomplish this, their buyers are continually traveling throughout Europe finding the most exquisite designs and stones. Precise workmanship goes into every piece. All stones are cut and hand set by the most skilled of gem cutters.

The Challenge 

Established in 1959, Gianmarco Jewelry successfully positioned themselves as a trusted and reputable jewelry designer and retailer in Milan, Italy. But like many family-owned businesses that were established in the last century, Gianmarco Jewelry web presence needed significant improvements. Their existing website, which was designed over a decade ago, was very outdated and served more as an ‘about us’ page rather than an effective e-commerce tool.

The client requested Analytix Media to design and develop a brand new website that doesn’t only share a history of their family-owned establishment, but also helps them take their product sales to a new global level.

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The Solution

Analytix Media created a modern, bold and positive website design that radiates confidence, quality and Italian luxury. The design team worked with Gianmarco Jewelry Store’s interior colors to create brand consistency and the same shopping experience in-store and online.

The new dynamic website is built with the user experience in mind, making it easy to shop by collections, jewelry types and occasions. Working with the client’s in-house photography team, Analytix Media populated the new website with professional quality photos of current jewelry and accessory collections. Dynamic product pages feature multiple product photos from several angles, beautifully written descriptions, product features and prices that can easily be added, deleted or edited by the client. In addition, several pages have a designated banner ad space to allow Gianmarco Jewelry display their current specials, run ads and show off new arrivals. Built to primarily perform as an e-commerce website, secure checkout and payment processing features were some of the top priorities expressed to us by Gianmarco’s team. In addition, Analytix Media automated checkout confirmations, shipping and abandoned cart retargeting emails.

Project Features & Outcome

With a beautiful and elegant e-commerce website, Gianmarco Jewelry expanded their sales from locals and tourists in Milan, Italy to a whole new global market.

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What Are The Most Common Mistakes Seen During Our Website Audits?

Building an optimized, user friendly website is a considerably sophisticated task. We come across countless websites in need of major upgrades. Below, we have listed some of the most common mistakes we come across. Although these may be very basic principals, it can make or break your website's purpose, therefore costing you conversions :(

No Call To Action

Perhaps the most common issue we see time and time again, websites with absolutely no structure, no direct call to action and just plain confusing. These sites tend to be either too much or too little and hard to navigate.

Poor Use of Space

Having a clean, simple website is one thing. But, random gaps, overlapping text, excessive fonts, and terrible color schemes can deter a potential lead or sale. Fill space with content, show some info-graphics, & give your site user a reason to stay!

Using a Free Email

Nothing wrong with using a gmail account ... FOR PERSONAL USE. When it comes to your business, DO NOT use a non business email. No one will take you seriously. Business Emails are EXTREMELY cheap. We have you covered. Here you go; You're Welcome!

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When you choose Analytix Media as your agency partner, you can rest assured knowing we won't just treat your business like any marketing agency, but as your business partner. We would love to show you how we can be an asset to you!

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Website Development Resources

Looking to build your own site? No problem, here are some resources to help you along the way!

Throwing content and images on a website is one thing but it's a whole different approach creating a website with clear call to actions and easy flow for your users...

Website building platforms such as Wix, Square Space, and many others offer templated outlines for easy to build sites. Only downside is not much functionality... 

Step 1 to starting your business or new brand once you have a name determined, Find a Domain name! Get your .com or any custom domain with our search feature!

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