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Loan Nucleus

INDUSTRY:

Finance

WEBSITE DEVELOPMENT

AND OPTIMIZATION

Website Development

 
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The Client

Loan Nucleus is a US-based finance technology company that provides financing options for the residential mortgage industry.

The Challenge 

Loan Nucleus approached Analytix Media with the request to assist them with the development of a new website that would eliminate challenges the company faced when it comes to their current UX and UI design. Their outdated content management system left consumers confused, often resulting in abandoned sessions and an extremely high drop-off rate. Loan Nucleus faced a difficult choice of continuing to execute their existing digital strategies and face elimination in a competitive market or making adjustments to continue growth.

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The Solution

Analytix Media developed a new website with the user experience in mind. The site’s interface is organized and easy to navigate. The extensive content management system is organized and segregated in manner users can easily search the site’s resources and find useful information to learn about open class action lawsuit cases and eligibility, and connect with an attorney at law for legal advice. The site’s lead capture forms were redesigned and optimized, while strategically placed CTAs encouraged lead generation processes

Project Features & Outcome

Loan Nucleus' new website proved immensely successful. With the design that prioritized user experience, Loan Nucleus saw a significant decrease in drop off rate.

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What Are The Most Common Mistakes Seen During Our Website Audits?

Building an optimized, user friendly website is a considerably sophisticated task. We come across countless websites in need of major upgrades. Below, we have listed some of the most common mistakes we come across. Although these may be very basic principals, it can make or break your website's purpose, therefore costing you conversions :(

No Call To Action

Perhaps the most common issue we see time and time again, websites with absolutely no structure, no direct call to action and just plain confusing. These sites tend to be either too much or too little and hard to navigate.

Poor Use of Space

Having a clean, simple website is one thing. But, random gaps, overlapping text, excessive fonts, and terrible color schemes can deter a potential lead or sale. Fill space with content, show some info-graphics, & give your site user a reason to stay!

Using a Free Email

Nothing wrong with using a gmail account ... FOR PERSONAL USE. When it comes to your business, DO NOT use a non business email. No one will take you seriously. Business Emails are EXTREMELY cheap. We have you covered. Here you go; You're Welcome!

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Choose a Digital Partner You can Trust

When you choose Analytix Media as your agency partner, you can rest assured knowing we won't just treat your business like any marketing agency, but as your business partner. We would love to show you how we can be an asset to you!

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Website Development Resources

Looking to build your own site? No problem, here are some resources to help you along the way!

Throwing content and images on a website is one thing but it's a whole different approach creating a website with clear call to actions and easy flow for your users...

Website building platforms such as Wix, Square Space, and many others offer templated outlines for easy to build sites. Only downside is not much functionality... 

Step 1 to starting your business or new brand once you have a name determined, Find a Domain name! Get your .com or any custom domain with our search feature!

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