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Midnight Gallery

INDUSTRY:

Tattoo

WEBSITE DEVELOPMENT

AND OPTIMIZATION

Website Development

Midnight Gallery
Midnight Gallery
Midnight Gallery
 
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Midnight Gallery
Midnight Gallery
Midnight Gallery
Award-Winning Black and Grey Realism Artists and co-owners of the Midnight Gallery, Mac Grommet and Jesse Missman, have created a tattoo studio like no other in Sacramento, CA. From their warm atmosphere and their location in the heart of midtown to the integration of local artists into their displays, The Midnight Gallery is sure to excite the senses of both their new and existing clients. Sit, back, enjoy your surroundings, and let artists create a custom, unique work of art that you will be proud to show off for life.

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The Client

Award-Winning Black and Grey Realism Artists and co-owners of the Midnight Gallery, Mac Grommet and Jesse Missman, have created a tattoo studio like no other in Sacramento, CA. From their warm atmosphere and their location in the heart of midtown to the integration of local artists into their displays, The Midnight Gallery is sure to excite the senses of both their new and existing clients. Sit, back, enjoy your surroundings, and let artists create a custom, unique work of art that you will be proud to show off for life.

The Challenge 

The founders of The Midnight Gallery Tattoo had a unique vision for their new studio. It started with the values and beliefs of diversity and equality for all brought together by timeless artwork. Taking their time to carefully select Award-Winning artists, prime studio location, and create a warm atmosphere, they knew their digital presence had to be just as stunning as the artwork they create.

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The Solution

Analytix Media began the website development project with a visit to the studio in order to get the feel of the atmosphere The Midnight Gallery wanted to create for their clientele. It was decided to build a website featuring a dark interface and populate it with black-and-white design elements. On the home page, site visitors can book an appointment, view the artwork gallery, or explore each artist individually. The custom backend makes it easy for Midnight Gallery staff to log on and update website content, staff profiles, and galleries.

Project Features & Outcome

The new website is user-friendly and informative, making it easy for new customers to discover, learn and request services regardless of device type they are using

Midnight Gallery
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What Are The Most Common Mistakes Seen During Our Website Audits?

Building an optimized, user friendly website is a considerably sophisticated task. We come across countless websites in need of major upgrades. Below, we have listed some of the most common mistakes we come across. Although these may be very basic principals, it can make or break your website's purpose, therefore costing you conversions :(

No Call To Action

Perhaps the most common issue we see time and time again, websites with absolutely no structure, no direct call to action and just plain confusing. These sites tend to be either too much or too little and hard to navigate.

Poor Use of Space

Having a clean, simple website is one thing. But, random gaps, overlapping text, excessive fonts, and terrible color schemes can deter a potential lead or sale. Fill space with content, show some info-graphics, & give your site user a reason to stay!

Using a Free Email

Nothing wrong with using a gmail account ... FOR PERSONAL USE. When it comes to your business, DO NOT use a non business email. No one will take you seriously. Business Emails are EXTREMELY cheap. We have you covered. Here you go; You're Welcome!

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Website Development Resources

Looking to build your own site? No problem, here are some resources to help you along the way!

Throwing content and images on a website is one thing but it's a whole different approach creating a website with clear call to actions and easy flow for your users...

Website building platforms such as Wix, Square Space, and many others offer templated outlines for easy to build sites. Only downside is not much functionality... 

Step 1 to starting your business or new brand once you have a name determined, Find a Domain name! Get your .com or any custom domain with our search feature!