*statistics and screenshot may not represent current data
Sapphire LV was recently voted “Best Gentlemen’s Club” by the Las Vegas Review Journal in their annual “Best of Las Vegas” competition. This was Sapphire’s 8th consecutive year winning this title. In addition, Sapphire Las Vegas won “Best Bachelor Party”, CFV Sapphire Comedy Hour won “Best Comedy”, and their male revue, Men of Sapphire, was named “Best Bachelorette Party”. As if it wasn’t enough, Sapphire Pool & Day Club won “Best Day Club in Las Vegas” for the third consecutive year.
Located in the entertainment capital of the world, Sapphire Las Vegas was facing some pretty impressive competition. Unhappy with the dull design of their existing website, Sapphire wanted to take the center stage with online presence that reveals their venue, services and offerings as the “Number One” club in Las Vegas. On top of that, Sapphire needed their website to be a lead generator for their concierge team.
Analytix Media created a modern, interactive, and user-friendly website that reflects Sapphire’s culture and offerings. Our design team preserved Sapphire’s existing branding while completely changing the look and feel of the site to no longer look “scammy”. To encourage lead generation, Analytix Media created a variety of landing pages and populated the website with strategically placed CTA’s and lead forms. We then optimized the website for mobile use in order to appeal to the booming travel industry in Las Vegas.
Project Features & Outcome
With the combined efforts of new website design, mobile optimization, improved SEO ranking and paid advertising, Sapphire’s monthly visits increased by over 20K users.
What Are The Most Common Mistakes Seen During Our Website Audits?
Building an optimized, user friendly website is a considerably sophisticated task. We come across countless websites in need of major upgrades. Below, we have listed some of the most common mistakes we come across. Although these may be very basic principals, it can make or break your website's purpose, therefore costing you conversions :(
No Call To Action
Perhaps the most common issue we see time and time again, websites with absolutely no structure, no direct call to action and just plain confusing. These sites tend to be either too much or too little and hard to navigate.
Poor Use of Space
Having a clean, simple website is one thing. But, random gaps, overlapping text, excessive fonts, and terrible color schemes can deter a potential lead or sale. Fill space with content, show some info-graphics, & give your site user a reason to stay!
Using a Free Email
Nothing wrong with using a gmail account ... FOR PERSONAL USE. When it comes to your business, DO NOT use a non business email. No one will take you seriously. Business Emails are EXTREMELY cheap. We have you covered. Here you go; You're Welcome!
Choose a Digital Partner You can Trust
When you choose Analytix Media as your agency partner, you can rest assured knowing we won't just treat your business like any marketing agency, but as your business partner. We would love to show you how we can be an asset to you!
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Website Development Resources
Looking to build your own site? No problem, here are some resources to help you along the way!
Website building platforms such as Wix, Square Space, and many others offer templated outlines for easy to build sites. Only downside is not much functionality...