Smarter Paths





Website Development

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The Client

Smarter Paths is a mortgage and refinance lead broker servicing some of the largest mortgage lenders in the nation. Smarter Paths generates live mortgage and refinance leads which are in turn sold off to the highest bidding wholesale lenders. Providing quality and high converting leads is a key factor in Smarter Paths overall success.

The Challenge 

Smarter Paths existing website required a fresh look and clear ‘Call to Actions.’ Their website had to comply with FHA and NMLS legal requirements overseen by the Department of Housing and Urban Development (HUD). The new website also had to function as an informational hub for users looking into buying or refinancing their home. Furthermore, the client wanted to improve overall user experience in order to encourage form submissions to generate more leads.

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The Solution

Analytix Media web development team went to work to create a brand new website. New website provided an easy to user interface with direct call to actions and flow progression for new users. On page and off page SEO consisting of blogs, content pages, resources and meta tags assisted with easier crawling for search engines. Backlinks with reputable partners help establish domain authority.

Project Features & Outcome

Smarter Paths’s new and improved website proved immensely successful. Smarter Paths saw a lower drop off rate, and a significant increase in average “user time on site.” New website provided an easy transition from page to page, overall increasing organic leads and subscribers.

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What Are The Most Common Mistakes Seen During Our Website Audits?

Building an optimized, user friendly website is a considerably sophisticated task. We come across countless websites in need of major upgrades. Below, we have listed some of the most common mistakes we come across. Although these may be very basic principals, it can make or break your website's purpose, therefore costing you conversions :(

No Call To Action

Perhaps the most common issue we see time and time again, websites with absolutely no structure, no direct call to action and just plain confusing. These sites tend to be either too much or too little and hard to navigate.

Poor Use of Space

Having a clean, simple website is one thing. But, random gaps, overlapping text, excessive fonts, and terrible color schemes can deter a potential lead or sale. Fill space with content, show some info-graphics, & give your site user a reason to stay!

Using a Free Email

Nothing wrong with using a gmail account ... FOR PERSONAL USE. When it comes to your business, DO NOT use a non business email. No one will take you seriously. Business Emails are EXTREMELY cheap. We have you covered. Here you go; You're Welcome!

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When you choose Analytix Media as your agency partner, you can rest assured knowing we won't just treat your business like any marketing agency, but as your business partner. We would love to show you how we can be an asset to you!

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Website Development Resources

Looking to build your own site? No problem, here are some resources to help you along the way!

Throwing content and images on a website is one thing but it's a whole different approach creating a website with clear call to actions and easy flow for your users...

Website building platforms such as Wix, Square Space, and many others offer templated outlines for easy to build sites. Only downside is not much functionality... 

Step 1 to starting your business or new brand once you have a name determined, Find a Domain name! Get your .com or any custom domain with our search feature!

916-203-0239   |  901 Enterprise Drive Sacramento CA 95825

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