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Vegas Girl Trips

INDUSTRY:

Travel, Entertainment

WEBSITE DEVELOPMENT

AND OPTIMIZATION

Website Design

 
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The Client

Vegas Girl Trips is a centralized hub for all your Vegas needs! From discount hotel rates to party packages, they help girl groups set up everything from start to finish. After establishing themselves in Las Vegas in 2012, Vegas Girl Trips quickly became one of the most popular and well-respected hosting agencies and concierge services on the Las Vegas Strip. By focusing on creating well-designed and highly enjoyable entertainment experiences, they have maintained an unparalleled reputation for quality since their inception.

The Challenge 

Vegas Girl Trips requested a website audit to pinpoint and address performance issues that frequently crashed the website. It was also important for Vegas Girl Trips to evaluate the site's design and navigation structure and identify areas for improvement. Upon conducting a website audit, Analytix Media presented a report with existing problems and available solution options. Their current website had several areas for improvement. The most impactful issue was inadequate UX/ UI design, which simply made the company look illegitimate and scammy. The site's content was poorly placed and featured no CTAs, leaving even our most experienced designers confused. Vegas Girl Trips’ current website also lacked brand identity as their logo was simple text and site colors were all over the place. With a clear landscape of their strengths and weaknesses, Vegas Girl Trips requested Analytix Media’s assistance in curating and executing a plan to revamp the company’s current web presence.

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The Solution

Analytix Media’s web design and development teams started working on a brand-new website from scratch. New site was designed with user experience in mind, making it easy to navigate and understand services and packages Vegas Girl Trips has to offer. The site was populated with content and strategically placed clear call-to-actions. Furthermore, Analytix Media created a custom back end to assist Vegas Girl Trips track groups along with automations upon packages purchased. Meanwhile our graphics team worked on establishing a brand identity for Vegas Girl Trips with a new logo, corporate fonts and consistent and inviting color palette. Rebranding Vegas Girl Trips allowed the company to appear more trustworthy, appealing not only to their target market but also to social media influencers. Influencers were Vegas Girl Trips' largest growth factor taking them from 8-12 trips booked per weekend to averaging over 200 trips every weekend.

Project Features & Outcome

With a beautiful and easy to use interface, consistent brand image and improved SEO, Vegas Girl Trips saw an average increase of over 7K hits per month!

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What Are The Most Common Mistakes Seen During Our Website Audits?

Building an optimized, user friendly website is a considerably sophisticated task. We come across countless websites in need of major upgrades. Below, we have listed some of the most common mistakes we come across. Although these may be very basic principals, it can make or break your website's purpose, therefore costing you conversions :(

No Call To Action

Perhaps the most common issue we see time and time again, websites with absolutely no structure, no direct call to action and just plain confusing. These sites tend to be either too much or too little and hard to navigate.

Poor Use of Space

Having a clean, simple website is one thing. But, random gaps, overlapping text, excessive fonts, and terrible color schemes can deter a potential lead or sale. Fill space with content, show some info-graphics, & give your site user a reason to stay!

Using a Free Email

Nothing wrong with using a gmail account ... FOR PERSONAL USE. When it comes to your business, DO NOT use a non business email. No one will take you seriously. Business Emails are EXTREMELY cheap. We have you covered. Here you go; You're Welcome!

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When you choose Analytix Media as your agency partner, you can rest assured knowing we won't just treat your business like any marketing agency, but as your business partner. We would love to show you how we can be an asset to you!

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Website Development Resources

Looking to build your own site? No problem, here are some resources to help you along the way!

Throwing content and images on a website is one thing but it's a whole different approach creating a website with clear call to actions and easy flow for your users...

Website building platforms such as Wix, Square Space, and many others offer templated outlines for easy to build sites. Only downside is not much functionality... 

Step 1 to starting your business or new brand once you have a name determined, Find a Domain name! Get your .com or any custom domain with our search feature!

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