Solar

Daylight Energy

The Client

Daylight Energy provides customized solar solutions to Californians to help them save thousands annually on electricity bills. Their Team of seasoned professionals assess current energy use and recommends the best package for their customers. With no money down options, Daylight Energy can lock in lower rates. Not only will that lower your electricity bill instantly, but overtime it virtually eliminates it. With their in-house installation team, Daylight Energy completes installs quick and easy.

The Challenge

In order to design an outstanding user experience for the Daylight Energy, the issues we’d be undertaking were more than just simple surface-level aesthetics. Analytix Media was tasked to build a website with a modern look, user-friendly flow, and function as an informative tool for Daylight Energy Solutions.

On top of that, Analytix Media needed to design and develop a custom back-end in order to streamline appreciation, approval and installation process, and make a site into a powerful tool for Daylight’s sales team, lenders, and contractors, as well as give the Daylight Energy digital marketing efforts a jump start.

The Solution

Analytix Media broke this colossal project into few phases to allow us to manage tasks easier and complete the project on time and deliver noteworthy results. We used a three-phase approach to:

1. To refresh the overall company appearance, we cleaned up and simplified the logo and updated colors to be consistent throughout the website.

2. Redesign and update the Daylight Energy website with a clean and easy to use interface and populated it with content. We also designed and developed a custom back-end that acts as a powerful tool for their staff and contractors to give Daylight Energy the ability to streamline approval and installation process, and save money by reducing required payroll hours to complete those tasks.

3. To craft an impressive paid advertising campaign using keyword research, location based analysis and series of A/B tests.