Facebook Ads Manager And How To Use It
The main benefits of Facebook Ads Manager include helping you to acquire and engage with customers, drive sales, and enhance brand awareness. However, it’s a bit difficult to understand this tool’s features and settings. But learning to properly create your ads on it can boost both your Instagram and Facebook strategy. In this article, we give you informative tips to help you set up and create your first ad in the Ads Manager.
Introduction to Facebook Ads Manager
In short, Ads Manager is a single platform that you can use to run ads across Messenger, Instagram, or Facebook. This tool permits you to produce ads, handle when and where they will appear on your social networks, and track the performance of your advertising campaigns.
Facebook Ads Manager offers plenty of features to set up your ads, so it can be a bit hard to learn to use in the beginning. But you need not worry as it’s built for brands of all followings and sizes. You don’t require previous experience to use it to create an effective campaign and strategy for your brand.
Things You Can Achieve with Ads Manager
Produce new advertising campaigns for Instagram and Facebook
Target your campaigns at specific audiences
Improve using real-time advertising reporting
Review and adapt your campaigns
Besides, you can use many of the strategies, tools, and settings for placing Facebook ads on Instagram also, saving you effort and time. To help you get started, we provide the following guidelines to create your first advertising campaign.
Create a Company Page to Use Your Account on Ads Manager
Before utilizing the Ads Manager, you first should create a Facebook page for your company. This step is important as it can help to improve your brand’s social strategy. Apart from gaining access to tools and perks like Facebook ads and Analytics, you’d be able to use your profile to schedule your posts on Facebook.
After setting up your business profile, you can easily produce your first ad on Ads Manager. When you create your page, your Ads Manager user account will also be automatically set up. You can access it from the button for Settings on your Facebook business page.
Confirm the Details for Your Ads Manager User Account
Next, you need to provide some details before creating your first ad. You can go the account setup section and confirm your preferences. Facebook will assign an account ID for your business page and define your time zone and currency based on your location.
If your initial time zone and currency settings are right, you are not required to alter any details or produce a new account. Next, you need to reveal your advertising purpose and business information. These details are necessary for legal purposes as your region may have some limitations on certain advertising types. After providing your business info, you can save the changes.
Create Your First Ad
You can now access your Ads Manager account with suitable settings for your business. On the tool’s dashboard, go to the “Advertise” tab and choose “Ads Manager”. Then, click the “+Create” button to start a new campaign. Fill up needed details like ad content, budget, and targeting details to build and launch your Facebook ads.
If you want things to be simpler, you can use the guided creation feature which will give you step-by-step help to easily produce your first ad.
Select Your Campaign Goal
Keep a clear advertising goal in sight before starting to spend on your advertising campaign. You can select from 11 campaign goals:
Reach: display your ads to the most number of viewers
Brand awareness: reach users who are interested in your ads and boost your brand awareness
Engagement: Get more followers to view and interact with your page or post. Engagement includes offer claims, event responses, likes, shares, and comments.
Traffic: to generate clicks to the application store for your app or to your business website
App installs: route users to the app store so they can easily download your brand’s app
Lead production: create ads that gather details from prospects who show interest in your offering, such as newsletter sign-ups
Video views: Create videos that display customer stories, product launches or background footage to improve brand awareness
Conversions: get users to take desired actions on your application or website, such as buying your product or including payment information
Messages: link with Facebook users, communicate with existing or potential buyers to boost interest and engagement with your brand
Catalog sales: Display items from your online shop’s catalog to increase sales
Stores traffic: Target people near your physical business locations to attract them to your stores
Generally, Reach, Traffic, and Brand Awareness are popular ad goals when starting with Facebook advertising. If you wish to attract more visitors to your product page or website, you can select Traffic as the goal.
Likewise, if you wish to promote a new service or product to your larger audience, you should select Brand Awareness as your objective. After setting your ad goals, you can move to the next step.
Develop Your Audience
You need to first define your audience so you can launch targeted ad campaigns at them.
Selecting the locations of your audience from the tool’s setup. Next, edit the language, gender, and age fields of your typical customer. At a basic level, you need to target a particular country, age group, and gender. For instance, you can target men and women in the age group between 18 and 40 years who reside in fashion-forward metros.
However, it’s advisable to narrow your target audience as much as possible to get the best results. For instance, you can target women in the age group of 24 to 35, residing within 10 miles of your brick-and-mortar store.
You can use advanced settings to produce a Custom Audience to engage users who have had previous interactions with your brand. Or, you can create a Lookalike segment to engage new Facebook users who resemble your most important audiences.
Include Detailed Targeting Choices
Next, you should refine your ad targeting and zoom in on the audience segment that will view your ads. Facebook stands out from other advertising channels because of its audience targeting features. So, effective targeting is important for your ads to be successful.
To assist you to maximize each ad, Facebook offers niche and specific methods to identify your audience. You can define a Facebook user’s job title, life events, interests, and behavior to narrow down who views your ad, enabling you to select an audience that will more likely react to and engage with your ads.
Therefore, determine your consumer persona and utilize suitable keywords for their lifestyle or behaviors. For instance, if you are the owner of a yoga club, you can target users who are followers of brands such as Lululemon, as well as those who follow fitness and yoga influencers, etc. Besides, Facebook will provide timely useful suggestions to help you.
Choose Your Budget and Placements
Now, you need to set a budget for your ad campaign and choose your placements. Ad placement means where your ad will be viewed on the platform such as Facebook Messenger, News Feed, or even Instagram Stories. First-time users can choose Automatic Placements to get maximum value for their initial budget.
Without insights from a past campaign’s performance, using the Automatic Placements feature is the best way to promote your ads on popular places without needing to use deep analytics.
Next, you need to inform Facebook about your overall ad budget. To decide your budget, you need to evaluate your campaign goal, For instance, if your objective is generating traffic to your Facebook page or website, you should try for the cheapest cost per link click.
But, if your objective is engagement, you need to measure cost per engagement (comments, shares, likes, etc). Even as you adjust your ad, you’ll be shown daily numbers for results. Utilize this guide to set your ad budget. Facebook will warn you if your budget amount is more than the normal figure.
Lastly, you need to choose either the “Lifetime Budget” or “Daily budget” and choose a beginning and finish date for your ads. Remember that your ads could be stopped or paused at any time on Facebook.
Designing Your Ads
Now, you can get around to designing your ads. Facebook enables you to easily craft a converting ad – simply follow the steps to select your ad, media, ad format, and copy.
Select from the following ad format choices:
Single Video: an ad that utilizes one video
Single Image: an ad that utilizes one image
Slideshow: an ad that utilizes 2-10 videos or images
Carousel: an ad that utilizes up to 10 videos or images, however not both
Ensure your ad images fit the specs for Facebook Ads to make sure the ads run correctly. Facebook has a limit of 20% for the text you can use on one image. If the text is more than 20%, the tool may reject your ad.
Next, add your advertising copy, including your URL (remember to include UTM tracking for this URL), headline, description, and CTA button. While you complete each field, the live preview feature will display how your ad will look. You can also easily upload media and store them in the Business Manager section. Then, you can use the same images for your future adverts to save time.
Publish your Ad
Now, you can post your very first Facebook ad. If you’re satisfied with your ad’s appearance, click the “Confirm” button to save it. Then, Facebook will review your ad, and after approval, it will be launched live.
You can sit back and relax, and watch your Facebook ads increase your traffic and sales.
Ads Manager is a robust platform that you can use to make your brand’s social marketing strategies more effective. Master the above-described basics first, then plan and implement impactful Facebook ads that can deliver tangible business results.
Our free Social Media Content Planner can help you produce and maintain a more organized routine. Schedule social media post on Facebook, Instagram, Twitter, or Pinterest ahead of time and avoid last-minute brainstorm sessions to come up with new ideas.