A brand without a digital presence is like a flame without oxygen. Despite its best efforts, the brand won’t grow into a powerful fire, and will simply just fade away. In the present day, companies must utilize the right mix of digital marketing solutions to reach their objectives. In this article, we take a deeper dive into internet marketing solutions that yield immediate results and how a well-crafted digital presence enhances and elevates your brand’s physical continuation.
Visibility Marketing Solutions That Connect Your Brand With Customers
The purpose of marketing is to nurture a connection between brands and their consumers. However, for this connection to develop, it must transpire at the right place and the right time. So where do people spend the most amount of time today? You guessed it - online.
According to Statista, as of April 2020, 59% of the global population identified themselves as active internet users. That’s almost 4.57 billion people. Unsurprisingly, the majority of internet users come from China, India, and the United States.
Regardless of what industry you’re in, chances are you have competition. The more saturated markets usually mean fierce competition. What does that mean for you as a business owner? In order for your company to stand out from the competition - and attract, engage, and convert your site visitors - you need to implement digital marketing tactics that elevate your digital presence while providing measurable results.
With so many global internet users who spend their time on websites and social media platforms, it’s important to consider the best ways to reach your audience. Which digital marketing tactics work best with your brand identity? Do these tactics align with your target audience? Before we dig deeper into digital marketing solutions, let’s start at the very beginning.
Introduction To Digital Marketing
Digital marketing refers to marketing strategies that employ the internet and online-based digital technologies such as computers, mobile devices, and platforms to advertise products and services. Such platforms include search engines, social media channels, email campaigns, and other websites that can connect with and deliver your message to existing and potential customers.
Reasons To Invest In Digital Marketing Solutions
With the majority of people around the world utilizing the web, digital marketing became necessary for the success of any organization. The majority of companies have established some sort of digital presence in the form of a website, local citation listings, or at the very least a social media page. In the present-day consumers have grown to expect and depend on a digital presence to learn more information about brands and businesses. In other words, if you expect your consumers to discover your brand, purchase your products, or use your services over your competitors, you will need to adopt numerous digital marketing strategies.
What Makes Digital Marketing Strategy So Effective?
Your digital marketing return on investment or ROI is highly measurable and can be easily tracked, unlike traditional marketing methods such as print advertising and billboards. In addition, if your digital marketing campaign is underperforming or not yielding desired results, you can update your message or adjust your target demographic with just a few clicks of a button. Don’t you think it’s much easier than relocating your billboards or re-running a print ad campaign? This is especially valuable if you are expected to report your ROI to stakeholders responsible for the marketing budget.
What Are The Most Effective Digital Marketing Services?
Because there are infinite approaches one can take to developing a robust digital marketing strategy, your marketing team can get creative with digital tactics that meet your organization’s goals and budgets. Below we introduce some of the most effective digital marketing tactics and explain how each one of them can benefit your organization:
Most online visitors use the internet to search and learn about various products, services, and businesses. Studies show that 75% of Google users will click on one of the first top-5 results on the first page. Search results located farther down on the first page will only get about 15% clicks. This means that strategic and effective SEO practices will boost your company website to the first few search pages, in return making it more visible to users and generating more leads. SEO is a foundation of any digital marketing strategy.
Social media marketing plays a huge role in all digital marketing services due to its positive effect on all other aspects of digital marketing. Social media channels such as Facebook, Twitter, Instagram, LinkedIn, and Pinterest can unquestionably increase brand recognition and create a lot of interest around your business. Each platform offers its own advantages and has a unique way of reaching your desired audience. Brilliant SMM strategies will increase organic reach, engagement, shares, and mentions while targeting users that are most likely to become your future customers. Social media marketing plays a huge role in influencing purchasing decisions, and the way people perceive information. If a business does not have a social media presence, they’re missing out on an opportunity to connect with their audience, attract new customers, and boost brand recognition.
PPC advertising refers to a practice of buying traffic to your website as opposed to attracting visitors organically through SEO. In other words, advertisers only pay for clicks, or when a user clicks through a landing page. PPC is usually implemented on search engines like GoogleAds and Bing, or social media platforms such as Facebook and Instagram. Unlike SEO, which is effective for long-term growth, PPC is an effective solution for immediate results. If you are allocating your digital marketing budget, be sure to set some funds aside for a PPC campaign. Advertising with PPC ads is proven to be a profitable strategy for organizations of all sizes and industries.
Email marketing campaigns are proven to deliver some of the best returns out of all marketing tactics. According to Campaign Monitor, for every $1 spent on email marketing, companies see an average of $44 ROI. When launching your email marketing campaigns, your audience is comprised of existing customers and warm leads. It’s crucial to keep your audience intrigued and engaged. People who make purchases through email advertisements, spend an average of 138% more than those who do not receive email offers.
A well-designed website gets the ball rolling for a successful digital marketing strategy. In many cases, digital marketing campaigns fail to reach full potential if users are directed to a site that’s outdated, not optimized for mobile or is not user-friendly. Your first impression is your last impression, that’s why you should prioritize customer journey and making your website mobile friendly and optimized for search engines.
Besides the above listed digital marketing solutions, there are many other effective services that we have not mentioned such as video production, content marketing, reputation management, Conversion Rate Optimization (CRO), influencer marketing, and more. Based on your target market and the industry you’re in, these solutions can be powerful tools in building your brand and promoting your services.
What Digital Marketing Solutions Are Right For Me?
Full-service digital marketing agencies such as Analytix Media, have teams of experts in all of the above-mentioned solutions. With decades of combined experience and expertise, they understand what service will be most effective to achieve your unique goals and objectives.
When deciding which digital tactic to employ, it is important for companies to understand where their target audience is most likely to connect and engage with their offerings. Perhaps a beautiful infographic on Pinterest? Or maybe a wittily worded Facebook post? How about well-targeted and tested PPC ads? One thing for sure is that a connection won’t happen if the right audience is not seeing it in the first place.
Successfully deployed digital marketing strategies can be unstoppable, as one digital marketing tactic feeds and fuels the other. Regardless of your budget, brand message, and where your audience is, Analytix Media will craft a custom digital marketing strategy to boost your brand awareness and lead generation while synchronously promoting and growing your business.
Looking to upgrade your digital marketing strategies? Contact Analytix Media today to see how we can prepare your brand to take off for success. Analytix Media is rated one of the Top Digital Marketing Agencies by Expertise.
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