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CANA Designer Cannabis and CBD is a luxury cannabis and hemp derived product line featuring dry flower and pre rolled joints. CANA is based out of Humboldt County in the heart of Emerald Triangle. All CANA products consist of unique cannabis and CBD strains with custom genetics focusing on potency and terpene profile to deliver the best effects.
With their new product line and brand fully developed, CANA concluded a website to be a crucial part of their branding and distribution success. Analytix Media was tasked with creating a brand-new website that would introduce cannabis lifestyle brand to align precisely with consumer’s vision. It was essential for CANA’s new website to stand out among all other cannabis brands with outstanding user interface optimized for all major platforms and device types. In addition, the new website must be equipped with a store locator, allowing users to easily search retail establishments carrying CANA products in their immediate vicinity. The entire process of CANA’s website design and development must be overlooked by our legal teams to ensure compliance with all state laws and regulations.
The website Analytix Media created features vivid colors and bold images to promote CANA’s unique luxurious style. Seamless store locator functionality allows website visitors to view their favorite products and discover licensed brick-and-mortar and non-store-front retail establishments in their area who carry CANA’s products. To assist CANA with the lead generation process, Analytix Media optimized email autoresponders based on user zip codes to send customized promotions for retail establishments in that vicinity.
Project Features & Outcome
CANA’s new website design and functionality exceeded the Client’s expectations. Bold colors and images catch the user's eye, while seamless functionalities and design make navigating the website a breeze.
What Are The Most Common Mistakes Seen During Our Website Audits?
Building an optimized, user friendly website is a considerably sophisticated task. We come across countless websites in need of major upgrades. Below, we have listed some of the most common mistakes we come across. Although these may be very basic principals, it can make or break your website's purpose, therefore costing you conversions :(
No Call To Action
Perhaps the most common issue we see time and time again, websites with absolutely no structure, no direct call to action and just plain confusing. These sites tend to be either too much or too little and hard to navigate.
Poor Use of Space
Having a clean, simple website is one thing. But, random gaps, overlapping text, excessive fonts, and terrible color schemes can deter a potential lead or sale. Fill space with content, show some info-graphics, & give your site user a reason to stay!
Using a Free Email
Nothing wrong with using a gmail account ... FOR PERSONAL USE. When it comes to your business, DO NOT use a non business email. No one will take you seriously. Business Emails are EXTREMELY cheap. We have you covered. Here you go; You're Welcome!
Choose a Digital Partner You can Trust
When you choose Analytix Media as your agency partner, you can rest assured knowing we won't just treat your business like any marketing agency, but as your business partner. We would love to show you how we can be an asset to you!
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Website Development Resources
Looking to build your own site? No problem, here are some resources to help you along the way!
Website building platforms such as Wix, Square Space, and many others offer templated outlines for easy to build sites. Only downside is not much functionality...