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The Client
CANA Designer Cannabis and CBD is a luxury cannabis and hemp derived product line featuring dry flower and pre rolled joints. CANA is based out of Humboldt County in the heart of Emerald Triangle. All CANA products consist of unique cannabis and CBD strains with custom genetics focusing on potency and terpene profile to deliver the best effects.
The Challenge
With their new product line and brand fully developed, CANA concluded a website to be a crucial part of their branding and distribution success. Analytix Media was tasked with creating a brand-new website that would introduce cannabis lifestyle brand to align precisely with consumer’s vision. It was essential for CANA’s new website to stand out among all other cannabis brands with outstanding user interface optimized for all major platforms and device types. In addition, the new website must be equipped with a store locator, allowing users to easily search retail establishments carrying CANA products in their immediate vicinity. The entire process of CANA’s website design and development must be overlooked by our legal teams to ensure compliance with all state laws and regulations.
The Solution
The website Analytix Media created features vivid colors and bold images to promote CANA’s unique luxurious style. Seamless store locator functionality allows website visitors to view their favorite products and discover licensed brick-and-mortar and non-store-front retail establishments in their area who carry CANA’s products. To assist CANA with the lead generation process, Analytix Media optimized email autoresponders based on user zip codes to send customized promotions for retail establishments in that vicinity.
Project Features & Outcome
CANA’s new website design and functionality exceeded the Client’s expectations. Bold colors and images catch the user's eye, while seamless functionalities and design make navigating the website a breeze.
What Are The Most Common Mistakes Seen During Our Website Audits?
Building an optimized, user friendly website is a considerably sophisticated task. We come across countless websites in need of major upgrades. Below, we have listed some of the most common mistakes we come across. Although these may be very basic principals, it can make or break your website's purpose, therefore costing you conversions :(
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Website Development Resources
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