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El Santo Cantina

INDUSTRY:

Restaurant, Bar

WEBSITE DEVELOPMENT

AND OPTIMIZATION

Website Development

 
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The Client

El Santo Cantina offers unique drinks and a Mexican style cuisine with a focus on seafood dishes. Located in the heart of downtown Sacramento, El Santo Cantina is the perfect place to unwind for a happy hour, have a business meeting or enjoy a romantic dinner.

The Challenge 

El Santo Cantina opened for business in a high-traffic prime location next to an NBA arena. Expecting overflow from Golden 1 Center and large crowds of customers, El Santo misjudged their visibility within the Downtown Sacramento area.

Their existing website was poorly designed and lacked user experience which cost them SEO performance. On top of that, their website and online inconsistent brand message lacked the professional image El Santo Cantina aimed for.

This proved to be a problem for El Santo, as restaurants in such prime locations needed to be extremely organized and have attention to detail.

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The Solution

Unsatisfied with the design of their existing website, El Santo Cantina came to Analytix Media for help. Over the course of the next 5 weeks, our team of media experts, web developers and photographers worked together to establish a clear attractive brand identity and a new interactive website.

We organized the site structure with the user in mind while adding features to help increase their visibility and SEO ranking. New website features an online order and delivery option, resulting in a streamlined order and checkout process and increased revenue.

After launching the website, Analytix Media trained El Santo’s staff how to properly use online order and reservations platform, both of which were completely new to them. The staff was educated on adding, removing and updating menu options, accepting and fulfilling the orders, and accepting online payments.

Project Features & Outcome

With the new interactive website, El Santo Cantina improved its SEO ranking and saw an increase of over 2000 new monthly page visits, many of which converted into online orders and dinner reservations.

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What Are The Most Common Mistakes Seen During Our Website Audits?

Building an optimized, user friendly website is a considerably sophisticated task. We come across countless websites in need of major upgrades. Below, we have listed some of the most common mistakes we come across. Although these may be very basic principals, it can make or break your website's purpose, therefore costing you conversions :(

No Call To Action

Perhaps the most common issue we see time and time again, websites with absolutely no structure, no direct call to action and just plain confusing. These sites tend to be either too much or too little and hard to navigate.

Poor Use of Space

Having a clean, simple website is one thing. But, random gaps, overlapping text, excessive fonts, and terrible color schemes can deter a potential lead or sale. Fill space with content, show some info-graphics, & give your site user a reason to stay!

Using a Free Email

Nothing wrong with using a gmail account ... FOR PERSONAL USE. When it comes to your business, DO NOT use a non business email. No one will take you seriously. Business Emails are EXTREMELY cheap. We have you covered. Here you go; You're Welcome!

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When you choose Analytix Media as your agency partner, you can rest assured knowing we won't just treat your business like any marketing agency, but as your business partner. We would love to show you how we can be an asset to you!

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Website Development Resources

Looking to build your own site? No problem, here are some resources to help you along the way!

Throwing content and images on a website is one thing but it's a whole different approach creating a website with clear call to actions and easy flow for your users...

Website building platforms such as Wix, Square Space, and many others offer templated outlines for easy to build sites. Only downside is not much functionality... 

Step 1 to starting your business or new brand once you have a name determined, Find a Domain name! Get your .com or any custom domain with our search feature!

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