Backdrop-samples---large-pages---WEBSITE

Yard Bros

INDUSTRY:

Landscaping, Service

WEBSITE DEVELOPMENT

AND OPTIMIZATION

Website Development

 
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The Client

Yard Bros Tree Service is a 5-star rated company servicing Solano, Yolo, and Sacramento counties. With every project, Yard Bros work with their customers to create the perfect layout for years to come. Yard Bros Tree Service can do everything that all of the other companies claim they can do and do it better, saving more money for their customers. Yard Bros have earned their customers' trust with professionalism, attention to detail, safety, and outstanding customer service. Yard Bros are on a mission to enhance local communities one property at a time.

The Challenge 

Due to the navigational structure and limited size of Yard Bros’ existing website, it was challenging to capture local website traffic. Since a majority of homeowners and businesses who seek landscaping services turn to internet searches to find a reliable service, Yard Bros had a difficult time obtaining new leads. Website's only lead generation form was located directly on their home page. Customers hiring a local landscaping company generally like to see online reviews and before and after pictures of the company’s work. Analytix Media was hired to develop a brand new website, and populate it with content. New site’s primary function is generating new leads for the company through clear call-to-actions which are easily crawlable by search engines based on keywords

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The Solution

Analytix Media designed a brand-new website with a clean and modern interface and user experience in mind. The new website was designed to preserve the original branding, color schemes, and content images, while providing more detailed information on services offered. Analytix Media designed the new website in a way that reflects Yard Bros’ unique skills and offerings, and establishes them as the experts in the landscaping industry. In addition, clear call-to-actions, alongside with Call Now buttons for mobile and desktop sites not only generate more leads, but also assist with quickening the lead generation process. The site's landing pages, content and call to actions are optimized for search engines to crawl based on keywords and user location. With previous client testimonials, before-and-after galleries, A/B tested landing pages as well as additional site content pages, Analytix Media created a website that's refined to run paid ad traffic and optimized for Search Engines to easily crawl with the use of local SEO.

Project Features & Outcome

Yard Bros new website is user-friendly and informative, making it easy for new customers to discover, learn and request landscaping services regardless of device type they are using.

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What Are The Most Common Mistakes Seen During Our Website Audits?

Building an optimized, user friendly website is a considerably sophisticated task. We come across countless websites in need of major upgrades. Below, we have listed some of the most common mistakes we come across. Although these may be very basic principals, it can make or break your website's purpose, therefore costing you conversions :(

No Call To Action

Perhaps the most common issue we see time and time again, websites with absolutely no structure, no direct call to action and just plain confusing. These sites tend to be either too much or too little and hard to navigate.

Poor Use of Space

Having a clean, simple website is one thing. But, random gaps, overlapping text, excessive fonts, and terrible color schemes can deter a potential lead or sale. Fill space with content, show some info-graphics, & give your site user a reason to stay!

Using a Free Email

Nothing wrong with using a gmail account ... FOR PERSONAL USE. When it comes to your business, DO NOT use a non business email. No one will take you seriously. Business Emails are EXTREMELY cheap. We have you covered. Here you go; You're Welcome!

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Choose a Digital Partner You can Trust

When you choose Analytix Media as your agency partner, you can rest assured knowing we won't just treat your business like any marketing agency, but as your business partner. We would love to show you how we can be an asset to you!

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Website Development Resources

Looking to build your own site? No problem, here are some resources to help you along the way!

Throwing content and images on a website is one thing but it's a whole different approach creating a website with clear call to actions and easy flow for your users...

Website building platforms such as Wix, Square Space, and many others offer templated outlines for easy to build sites. Only downside is not much functionality... 

Step 1 to starting your business or new brand once you have a name determined, Find a Domain name! Get your .com or any custom domain with our search feature!

916-203-0239   |  901 Enterprise Drive Sacramento CA 95825

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