*statistics and screenshot may not represent current data
The Client
Yard Bros Tree Service is a 5-star rated company servicing Solano, Yolo, and Sacramento counties. With every project, Yard Bros work with their customers to create the perfect layout for years to come. Yard Bros Tree Service can do everything that all of the other companies claim they can do and do it better, saving more money for their customers. Yard Bros have earned their customers' trust with professionalism, attention to detail, safety, and outstanding customer service. Yard Bros are on a mission to enhance local communities one property at a time.
The Challenge
Due to the navigational structure and limited size of Yard Bros’ existing website, it was challenging to capture local website traffic. Since a majority of homeowners and businesses who seek landscaping services turn to internet searches to find a reliable service, Yard Bros had a difficult time obtaining new leads. Website's only lead generation form was located directly on their home page. Customers hiring a local landscaping company generally like to see online reviews and before and after pictures of the company’s work. Analytix Media was hired to develop a brand new website, and populate it with content. New site’s primary function is generating new leads for the company through clear call-to-actions which are easily crawlable by search engines based on keywords
The Solution
Analytix Media designed a brand-new website with a clean and modern interface and user experience in mind. The new website was designed to preserve the original branding, color schemes, and content images, while providing more detailed information on services offered. Analytix Media designed the new website in a way that reflects Yard Bros’ unique skills and offerings, and establishes them as the experts in the landscaping industry. In addition, clear call-to-actions, alongside with Call Now buttons for mobile and desktop sites not only generate more leads, but also assist with quickening the lead generation process. The site's landing pages, content and call to actions are optimized for search engines to crawl based on keywords and user location. With previous client testimonials, before-and-after galleries, A/B tested landing pages as well as additional site content pages, Analytix Media created a website that's refined to run paid ad traffic and optimized for Search Engines to easily crawl with the use of local SEO.
What Are The Most Common Mistakes Seen During Our Website Audits?
Building an optimized, user friendly website is a considerably sophisticated task. We come across countless websites in need of major upgrades. Below, we have listed some of the most common mistakes we come across. Although these may be very basic principals, it can make or break your website's purpose, therefore costing you conversions :(
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Website Development Resources
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