• Steven G.

Benefits of Using Infographics for Content Marketing


An infographic is a content marketing tool that enables you to convert complicated matters into a fascinating and simplified experience. Compelling online infographics are engaging visually and contain share-worthy and link-worthy content.


Why do People Share Infographics?


Similar to charts, signs, or maps, infographics display complex info clearly and quickly. Today, it has become important to help your audience understand information rapidly as the attention span of a person is just about eight seconds on average. Infographics provide a way to visualize data as they show complex concepts in an attractive and clear way.


Importance of Using Infographics for Content Marketing


Demonstrate Your Expertise

You need to do a lot of research to produce an infographic. Plus, you need to consolidate the information and include the data in your infographic to display your knowledge. Thus, you can show your expertise on the subject.


Boost SEO Results

Readers will link the infographics back to your site if they find it interesting. These backlinks can boost your website’s Google ranking as the search engine will index your site higher. This will enable searching consumers to find your website more easily. In this way, infographics can assist to make your site appear more frequently in web searches.


Improve Brand Awareness

Infographics can also help to boost awareness about your brand. You can embed your brand logo in the infographic and prominently display it to easily enhance brand awareness.


Can Become Viral

More people are likely to share infographics than text content on social sites, which increases the possibility of it going viral. Plus infographics are embeddable or portable, which enables viewers to place an embedded code on their website or blog. This will create a link from their site to yours, which will increase the infographic’s engagement and reach.


Before You Start, Try to Answer These Questions:


Is This Information Backed up by Data?

A winning infographic displays plenty of data and illustrates the points made by the info. Thus, an attractive graphic can be more compelling than reading boring textual information and numbers. Ensure to use compelling data to make the graphic effective.


Is The Data Hard to Comprehend as Written Text?

Infographics are better at communicating information that is difficult to understand as a written text. For example, graphs and charts are used because people find it hard to read and understand numerical data. Besides metrics and stats, infographics also aid in communicating chronology. You can develop a timeline and use an infographic to illustrate it to produce a visual allusion for history and time.


Are You Overusing Infographics?

Don’t overuse infographics otherwise, they will look stale and boring. Keep your content interesting for the audience by changing mediums now and then when sharing your posts. If a lot of infographics have already been used, try new forms and methods to distribute your content.


Are The Infographics Appealing to Your Audience?

Measure the impact of your infographics over time and analyze the reactions they get from readers. Are they sharing the infographics? Who is doing so? What is the feedback? It’s vital to assess the “who” angle. If your target readers aren’t sharing the infographic content, then it’s proving ineffective.


How to Create an Infographic


It is a challenging task to create an interesting infographic, but use a well-crafted design to ensure its success. You can utilize tools like Piktochart, Canva, or Visually to create a compelling infographic. After selecting a suitable platform, follow the below tips to produce the infographic:


Browse on Pinterest

Analyze existing infographics on websites related to your industry, so you can craft an infographic that performs well and stands out. Pinterest offers loads of infographics and you can analyze the most popular ones to understand the type of visual content that people find appealing.


Brainstorm Ideas

What is your infographic’s main point or purpose? Do you want to make it shocking, serious, or funny? Whatever your subject, your aim should be to inspire and educate your readers.


Use Factually Correct Information

After choosing your infographic’s message, research pertinent, interesting, and unique data. Take the information from reputable sources and acknowledge them in a credits section at the end of the graphic. Check your facts and ensure you don’t make any mistakes in your data research.


Produce a Consistent and Simple Design

It’s important to keep your infographic simple to enable your readers to swiftly understand complex info. Limit the font numbers and adhere to a single consistent visual media style. Also, try to adopt one consistent and simple color plan.


Select the Correct Size

It’s important that your infographic loads quickly so that the audience stays on the page. Utilize an HTML, .JPG or .SVG format to minimize the infographic’s “weight” to ensure fast page loading.


Narrate a Fascinating Tale

Select information that bolsters your main topic. Don’t just use an assortment of boring facts. Each data piece should add interest to the chief narrative and promote the main messages that you wish to convey to your clients and customers.


Facilitate Easy Sharing

As stated above, infographics can boost your website’s traffic. You should include it in a blog post, make it shareable and distribute the same on your brand’s social networks.

How to Gauge an Infographic’s Success


After spending a lot of effort, research, and time to produce your infographic, you need to measure its success after posting it live. Backlinks, reposts, page views, and social shares, all help to measure the effectiveness of your infographic. Gauging the effectiveness and results is important so that you can use the insights to improve future visual content.


To sum up, visit Piktochart to get all types of ideas for your infographics. The important part is to have fun while creating the graphic and to make your data engaging and attractive for your target audience.


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