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In a marketing world, you can utilize multiple campaign channels to drive sales, boost conversions and engage with consumers. The landing...

With many different social media platforms being utilized today, creating social media content marketing calendar can seem like a daunting

A lean process for website design allows you to launch swiftly and iterate and improve over time. You need not invest a huge sum at the...

It is important for digital marketers to learn how to sell their brand on social platforms, organically accrue followers, tackle updates...

Content is certainly king in digital marketing and this fact holds true in 2020. Consumers are looking for fast, entertaining and...

Every business debates how much spend they need to develop their paid media strategies. The answer depends on the company’s stability...

Let’s start with an introduction to (pay-per-click) PPC marketing. This method involves advertising on search engines to generate website...

Marketing professionals often use “scaling” and “growth” interchangeably. However, they are different things. This means growth-focused...

Email is used both for one-to-one messages as well as general blasts to recipients across the globe. Marketers find it a great method to...

Executing a PPC (pay-per-click) initiative is an effective way to gain new leads and improve your brand’s web presence. A successful program

If you’re a marketing manager or business owner, you probably know that SEO (search engine optimization) strategies can assist your...

Facebook Ads is a great channel to engage your audience on this popular social media platform. Previously, advertisers used data from...

Effective consumer engagement has become essential for marketers today as people face saturated markets, short attention spans and busy...

t is important for companies with brick-and-mortar shops as well as those that offer services in a specific locality to implement...

If your company is planning to organize an event, you could publicize it with a press release. This announcement will provide the...

Brands and digital marketing agencies need to be aware of a recent change to the algorithm of Facebook which makes “meaningful...

When building a new e-commerce website, you should ideally consider multiple aspects before you start the process. They are important...